2018 Film Craft
|Entrant||PUBLICIS ITALY Milan, ITALY|
|Idea Creation||PUBLICIS ITALY Milan, ITALY|
|Production||STINK STUDIOS New York, USA|
|Production 2||MILL+ New York, USA|
|Production 3||MPC LONDON, UNITED KINGDOM|
|Additional Company||SIZZER AMSTERDAM, THE NETHERLANDS|
|Bruno Bertelli||Publicis Italy||Global Chief Creative Officer Publicis WW & CEO Publicis Italy|
|Cristiana Boccassini||Publicis Italy||Chief Creative Officer Publicis Italy|
|Thiago Cruz/Mihnea Gheorghiu||Publicis Italy||Creative Director|
|Simone Di Laus||Publicis Italy||Associate Creative Director|
|James Andrews/Anton Kuerschner||Publicis Italy||Copywriter|
|Alex Eftimie||Publicis Italy||Junior Art Director|
|Bela Ziemann/Monica Radulescu||Publicis Italy||Planning|
|Francesca Zazzera/Marijana Vukomanovic||Publicis Italy||Production|
|Caterina Collesano||Publicis Italy||Art Buyer|
|Gianluca Chinnici||Publicis Italy||Corporate Designer|
|Eleni Charakleia/Barbara Pusca||Publicis Italy||International Client Service Director|
|Filippo D’Andrea||Publicis Italy||Account Supervisor|
|Stefano Perazzo||Publicis Italy||Head of Social|
|Doina Tatu||Publicis Italy||Social Media Manager|
|Blake Powell||Blink||Executive Producer & Partner|
|Vitali Gelwich||Stink||Head of Photography|
|Milena Petrovic||Milena Petrovic||Editor|
|Samuele Schiavo||Prodigious Italy||Editor|
|Mikey Rossiter||The Mill New York||Colourist|
|Evan Bauer||The Mill New York||Colour Producer|
|Edward Taylor/George Brunt/Alex Snookes/Lucie Brant||MPC London||VFX Artists|
|Morten Vinther||MPC London||DMP Artist|
|Abhinav Sharda/Salil Thapa/Uday Veerapalli/Prasanth Palaparthi/Shyam Babu/Yoki||MPC London||Prep Team|
|Michael Bertoldini||Sizzer||Music Supervisor|
|Seppl Kretz/Michiel Marsman||Sizzer||Executive Music Producers|
|Jo Sandow/Marcel Wiebenga||Sizzer||Creative Strategy|
|Ilana Goldstoff/Stefano Binotto||Sizzer||Sync & Licensing|
Tell the jury anything relevant about the cinematography.The cinematography is thought in such a way to frame each character like they’re performing on an “online stage”, the one we’re used to watch them, and the place where they’re exposed to online hate the most. The sets were built inspired by the style of photography of Gregory Crewdson, and the voyeuristic feeling so present in his work, which itself references Edward Hopper, who mastered the art of placing us in the middle of an intimate scene. An Arri65 camera with a large chip was used to be able to frame every scene beautifully in vertical, horizontal and square formats at the same time, without losing the detail of each character scene. We used Mk-V AR rig, to create the circular movement and switch quickly from one mobile format to another throughout the film.
Write a short summary of what happens in the filmDiesel is well known for its irreverent and ironic approach to life. Recently the brand has tackled the beauty standards, the fashion industry and even fashion knockoffs. We didn’t just need to come up with a new campaign promoting Diesel’s latest collection, and we didn’t just need to be lighthearted or frivolous. We needed to define a new enemy for the brand. And then, we needed to show the world how to deal with this enemy in a totally ironic way.
Cultural/Context information for the juryDiesel Hate Couture is more than a campaign. It’s a collection that combines message, content, influencers and customization. At its core this idea is about making entertainment out of something that is the opposite of entertaining. In addition, our use of celebrities and influencers, as well as music was specifically geared towards being something that entertains first. It’s a way of flipping online hate on its head; turning negativity into something to be celebrated, and something destructive into something creative.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.