| Title | TAKE ON HISTORY |
| Brand | THE ALL ENGLAND LAWN TENNIS & CROQUET CLUB (AELTC) |
| Product/Service | WIMBLEDON |
| Category |
A10. Animation |
|
Entrant
|
McCANN LONDON, UNITED KINGDOM
|
|
Idea Creation
|
McCANN LONDON, UNITED KINGDOM
|
|
Production
|
CRAFT LONDON, UNITED KINGDOM
|
|
Production 2
|
NEXUS STUDIOS London, UNITED KINGDOM
|
Credits
| Rob Doubal |
McCann London |
Co-President and Chief Creative Officer |
| Laurence Thomson |
McCann London |
Co-President and Chief Creative Officer |
| Theo Izzard Brown |
McCann London |
Chief Strategy Officer |
| Emily Ellis |
McCann London |
Planner |
| Alexei Berwitz |
McCann London |
Creative Director |
| Rob Webster |
McCann London |
Creative Director |
| James Crosby |
McCann London |
Copywriter |
| Will Cottam |
McCann London |
Art Director |
| James Latham |
McCann London |
Managing Partner |
| Tommy Smith |
McCann London |
Business Director |
| Christos Cardovillis |
McCann London |
Account Director |
| Tom Baines |
McCann London |
Account Manager |
| Sergio Lopez |
Craft/McCann |
Chief Production Officer EMEA |
| Clare Sullivan |
Craft/McCann |
Executive Producer |
| Claire Hopkins |
Craft/McCann |
Producer |
| Anna Cartwright |
Craft/McCann |
Producer |
| Daniela Loccisano |
McCann London |
Project Director |
| Adam Smyth |
Craft/McCann |
Sound Engineer |
| Smith & Foulkes |
Nexus Studios |
Directors |
| Chris O'Reilly |
Nexus Studios |
Executive Creative Director |
| Tracey Cooper |
Nexus Studios |
Executive Producer |
| Annika Bauer |
Nexus Studios |
Production Manager |
| Michal Firkowski |
Nexus Studios |
CG Supervisor |
| Russell M. Hossain |
Nexus Studios |
Storyboard |
| Callum Strachan |
Nexus Studios |
Art Director |
| Alice Duke |
Nexus Studios |
Design |
| Stephen Vuillemin |
Nexus Studios |
Design |
| Maxime Dupuy |
Nexus Studios |
Design |
| Hugo Moreno |
Nexus Studios |
Design |
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
The directors were tasked with the difficult job of merging eight illustration styles, from Victorian lithographs to graphic novels from the 90s, into seamlessly animated cuts. The complexity of a Victorian lithograph does not easily lend itself to animation, so they had to devise a technique whereby components of a single illustration were individually tracked onto a moving body. The film maintained narrative cohesion by structuring the animation around the dynamic energy and flow of a single rally, which gave the film the alternating left to right experience that is so intrinsic to the sport.
Write a short summary of what happens in the film
The 60-second animated trailer depicts the evolution of Wimbledon from its beginnings in 1877 up to the present day. Starting with Spencer Gore and ending with Roger Federer and Serena Williams, a continuous illustrated tennis rally through the ages showcases not only the stars to have graced Wimbledon but the ways the All England Club has changed and improved over time. As each new era begins, the illustrative style evolves with it, capturing historic details such as radically changing fashions, pony rollers used to keep the courts in prime condition, tv broadcasts, and even the switch to yellow balls. The film culminates on centre court in the modern-day era as we capture the atmosphere, excitement and majesty of the tournament as the film comes to a climactic end. Game, set and match.
Cultural/Context information for the jury
The Wimbledon Championships is the oldest tennis tournament in the world. Its history is packed with iconic moments from iconic players, and legends of the sport have been defining their careers there since the first tournament took place in 1877, when it was little more than a gathering in a park.