| Title | BORING BOY |
| Brand | VOLKSWAGEN AG |
| Product/Service | GOLF SPORTSVAN JOIN |
| Category |
A02. Script |
|
Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
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Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
|
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Media Placement
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PHD GERMANY Düsseldorf, GERMANY
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Production
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SOUP FILMPRODUKTION Berlin, GERMANY
|
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Production 2
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PIRATES 'N PARADISE Düsseldorf, GERMANY
|
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Production 3
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MOKOH MUSIC Berlin, GERMANY
|
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Production 4
|
STUDIO FUNK Hamburg, GERMANY
|
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Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
CCO |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Ralf Lukowsky |
Grabarz & Partner |
Art Director |
| Raphael Klawuhn |
Grabarz & Partner |
Copywriter |
| Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
| Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
| Axel Doepner |
Grabarz & Partner |
Agency Producer |
| Lutz Kothe |
Volkswagen AG |
Head of Marketing |
| Jörn Hartig |
Volkswagen AG |
Head of Integrated Communication |
| Henning Teichmann |
Volkswagen AG |
Advertising Manager |
| SOUP Filmproduktion GmbH, Berlin |
SOUP Filmproduktion GmbH, Berlin |
Film Production |
| Scott Pickett |
SOUP Filmproduktion GmbH, Berlin |
Director |
| Crighton Bone |
SOUP Filmproduktion GmbH, Berlin |
DOP |
| Pirates 'N Paradise Berlin GmbH |
Pirates 'N Paradise Berlin GmbH |
Post Production |
| Stephan Moritz |
Mokoh Music GmbH |
Music |
| Studio Funk Hamburg |
Studio Funk Hamburg |
Sound Studio |
| phd, Düsseldorf |
phd, Düsseldorf |
Media Agency |
| Philip Ogassa |
Arri Mitte Berlin |
Colour Grading |
Provide the full film script in English.
Das Skript: „Boring Boy“
On the maternity ward. A newborn boy is lying in his bed. He looks over to a newborn girl and starts to scream. Pow. The girl and every other baby immediately fall asleep.
Years later. We see him as a small boy sitting in the sandpit. He starts to talk to a small girl next to him. Pow. Immediately, she falls into a deep sleep and tips softly to one side – directly into a sand castle.
We see the boy as a young teenager standing in front of his school class. Just in the moment he starts reading a poem out loud, all his classmates fall asleep.
Years later. As a teenager, he is in a club. A girl is standing alone in the middle of the dance floor. She smiles embarrassed as he approaches her. He introduces himself but after a few words – pow, she immediately falls asleep.
Years later. The man in the middle of his fifties. In the office, he stands beside a female colleague who copies documents. She asks him for some help, but as soon as he answers – pow, she drops off immediately on the glass top of the photocopier. The photocopier goes on and copies with her face on are coming out of it.
Again some years later. Our protagonist, meanwhile in the middle of his sixties. He is sitting next to a nice older lady in the Golf Sportsvan JOIN.
In love, he looks at her. She looks back for one moment and smiles. He collects his thoughts and confesses his little boringness problem to her.
Pow – her eyes close slowly, but immediately the driver alert system turns on and wakes her again. The man could hardly believe his luck and smiles.
(Packshot and Super:)
The new Golf Sportsvan JOIN. With Driver Alert System.
(Super:)
We make the future real.
(Logo:)
Volkswagen
Write a short summary of what happens in the film
Our TVC tells the emotional story of the world’s most boring boy. He was so boring that as soon as he’d open his mouth, people around him would immediately fall asleep. The condition has made his life difficult since childhood, especially when it came to finding a girlfriend or, later, the love of his life. Until he finally meets the one who manages to stay awake – well, at least while driving – thanks to Fatigue Detection in her car.