Title	MERCEDES-BENZ C-CLASS – NEVER STOP IMPROVING
Brand	MERCEDES-BENZ
Product/Service	MERCEDES-BENZ C-CLASS
Category	A06. Editing
Entrant	ANTONI Berlin, GERMANY
Idea Creation	ANTONI Berlin, GERMANY

Name	Company	Position
Marcell Francke	antoni Garage	Executive Creative Director
Lucas Schneider	antoni Garage	Creative Director
David Kauder	antoni Garage	Creative Director
We are from LA	We are from LA	Director
Adolpho Veloso	Adolpho Veloso	DoP
Bernd Wondollek	Bernd Wondollek	DoP

Tell the jury anything relevant about the edit.

Fast action, relentless energy, and quick cuts; this is what defines this new film launching the latest Mercedes-Benz C-Class. With post-production by editor Simon Colin, the editing process was all about creating the perfect visual analogies between the athletes and the cars, and cut from over 25 hours of footage. The idea was to start where other sports commercials end, to illustrate Roger Federer’s and the C-Class’ relentless improvement process.

Write a short summary of what happens in the film

This film shows that true greatness often begins the moment you think you're done. It's this idea that athletes and the new C-Class have in common: they never stop improving. No matter if it's their technique, speed, endurance, reactions, movements or presence. The basic idea of this film is to illustrate this parallel with clear comparisons. Match cuts and visual transitions increase in speed until a well-deserved break, then everything starts all over again. The film follows the Mercedes-Benz brand ambassadors Roger Federer and African sprint star Akani Simbine in unusual training scenarios. In addition, it features athletes from the high-performance and lifestyle sports golf, baseball, basketball, swimming, and dancing. It was brought to life by the Grammy award-winning French director's duo We are from LA in typical bright and colourful style.