Title	MERCEDES-BENZ C-CLASS – NEVER STOP IMPROVING
Brand	MERCEDES-BENZ
Product/Service	MERCEDES-BENZ C-CLASS
Category	A07. Use of Original Music
Entrant	ANTONI Berlin, GERMANY
Idea Creation	ANTONI Berlin, GERMANY

Name	Company	Position
Marcell Francke	antoni Garage	Executive Creative Director
Lucas Schneider	antoni Garage	Creative Director
David Kauder	antoni Garage	Creative Director
We are from LA	We are from LA	Director
Adolpho Veloso	Adolpho Veloso	DoP
Bernd Wondollek	Bernd Wondollek	DoP

Tell the jury about the creation of the original music track.

This film launches the new Mercedes-Benz C-Class with an explosive combination of music and fast-edits. Together with French music production genius Surkin and the Ghanaian-German rap star Serious Klein, we created a track that underlines the juxtaposition of muscle and sheet metal with lyrical finesse, just like the best athletes and the best cars, the best rappers and producers always strive for more improvement.

Write a short summary of what happens in the film

This film shows that true greatness often begins the moment you think you're done. It's this idea that athletes and the new C-Class have in common: they never stop improving. No matter if it's their technique, speed, endurance, reactions, movements or presence. The basic idea of this film is to illustrate this parallel with clear comparisons. Match cuts and visual transitions increase in speed until a well-deserved break, then everything starts all over again. The film follows the Mercedes-Benz brand ambassadors Roger Federer and African sprint star Akani Simbine in unusual training scenarios. In addition, it features athletes from the high-performance and lifestyle sports golf, baseball, basketball, swimming, and dancing. It was brought to life by the Grammy award-winning French director's duo We are from LA in typical bright and colourful style.