Title | ICE-SKATERS |
Brand | IKEA |
Product/Service | RETAIL |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
DDB BRUSSELS, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
Dieter De Ridder |
DDB Brussels |
Creative Director |
Antoinette Ribas |
DDB Brussels |
Creative |
Gregory Ginterdaele |
DDB Brussels |
Creative |
Dominique Poncin |
DDB Brussels |
Strategy |
Jorian VanVossel |
DDB Brussels |
Strategy |
Francis Lippens |
DDB Brussels |
Account Director |
Annelies Nyns |
DDB Brussels |
Client Producer |
Maria-Laura Laubenthal |
DDB Brussels |
Producer |
Kenn Van Lijsebeth |
DDB Brussels |
PR – Press Coordinator |
Brigitte Verduyckt |
DDB Brussels |
Agency TV Producer |
Joe Vanhoutteghem |
CZAR |
Director |
Lander Engels |
CZAR |
Producer |
Nicolas Karakatsanis |
CZAR |
DOP |
John Stapels |
John Stapels |
Photographer |
Tell the jury about the choice of music track.
The ad features a middle-aged couple - real-life former figure skaters - who roll up their rug, push their furniture aside and slide through the apartment in their socks, while recreating the passion that animated their younger years. To the romantic sounds of “French king of romantic songs” Charles Aznavour, they perform a beautifully choreographed routine through their colourful living room, reminding the audience you can make room for passion at any time and “bring your living room to life”. The dulcet tones of the French vocalist contribute to the emotional effectiveness of the ad.
Write a short summary of what happens in the film
This TVC showcases the living room as the centre of fun in any house. Referencing the childhood act of sliding along the floor in one’s socks, we see a middle-aged couple - real-life former figure skaters - roll up their rug, push their furniture aside and slide through the apartment whilst recreating the passion that animated their younger years. To the sounds of “French king of romantic songs” Charles Aznavour, they perform a beautifully choreographed routine through their colourful living room, reminding the audience you can make room for passion at any time and “bring your living room to life”.