UNSILENCED

Short List
ClientLA PAROLE AUX SOURDS
Category A03. Casting
TitleUNSILENCED
Product/ServiceLA PAROLE AUX SOURDS
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production INSURRECTION Paris, FRANCE
Production 2 MATHEMATIC Paris, FRANCE
Production 3 GUM Paris, FRANCE
Production 4 BETC Paris, FRANCE
Credits
Name Company Position
Stéphane Xiberras BETC CCO
David Martin Angelus BETC Creative Director
Erika Reyes BETC Art Director
Nick Bakshi BETC Copywriter
Rémi Lascault, Aline Aflalo BETC Assistant art director
Kevin Fines BETC Assistant art director
Christophe Caurret BETC Music Creative Director
Alexandre Many GUM Music art director
Florine Perrault GUM Music producer
Arno Moria, Theo Gall Insurrection Producer
Alban Coret Insurrection Director
Hugo Lemant Insurrection Editor
Guillaume Marien, Julie Lagadec Mathematic Producer
Billy Read NA Dancer
Haute NA Original soundtrack
Charlotte Bals, David Martin Angelus BETC Agency Management
Gabrielle Portnoi, Deborah Portnoi La parole aux sourds Brand Management

Tell the jury about the casting process.

Billy Read is one of perhaps a handful of people in the world capable of writing, choreographing and performing Unsilenced. Not only is he an accomplished deaf dancer and choreographer; prior to losing his hearing, he was also an esteemed percussionist. As a result, he was able to work hand in hand with musicians Haute to design a beat and write lyrics to the song he would later perform through dance. We scoured the world to find him, and we couldn’t be happier that we did.

Write a short summary of what happens in the film

In order to help bridge the gap between the deaf and hearing communities, we created Unsilenced: the first original song composed to be sung entirely through sign language and dance. Though at first, the film appeared to be a stylish music video for an instrumental song, when viewers arrived at the end, they realized that the dancer they’d been watching was in fact a deaf artist who had been singing in sign language the entire time. Viewers were then directed to an interactive website where they could “unsilence” the lyrics and reveal the powerful message hidden in the words.