| Title | AWAKEN THE PHANTOM |
| Brand | NIKE |
| Product/Service | NIKE PHANTOM |
| Category |
A09. Sound Design |
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Entrant
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GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
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Idea Creation
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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PR
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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Production
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BLACK LABEL PRODUCTIONS London, UNITED KINGDOM
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Production 2
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THE QUARRY London, UNITED KINGDOM
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Production 3
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THE MILL London, UNITED KINGDOM
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Production 4
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MASSIVEMUSIC Amsterdam, THE NETHERLANDS
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Production 5
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GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
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Credits
| Raja Sehgal |
Grand Central Recording Studios |
Director of Sound |
| Eric Quennoy |
Wieden + Kennedy Amsterdam |
Executive Creative Director |
| Mark Bernath |
Wieden + Kennedy Amsterdam |
Executive Creative Director |
| Craig Williams |
Wieden + Kennedy Amsterdam |
Creative Director |
| Evgeny Primachenko |
Wieden + Kennedy Amsterdam |
Creative Director |
| Riccardo Rachello |
Wieden + Kennedy Amsterdam |
Art Director |
| Jake Barnes |
Wieden + Kennedy Amsterdam |
Copywriter |
| Joe Togneri |
Wieden + Kennedy Amsterdam |
Head of Broadcast Production |
| Elissa Singstock |
Wieden + Kennedy Amsterdam |
Broadcast Producer |
| Sanne Van Hattum |
Wieden + Kennedy Amsterdam |
Assistant Producer |
| Matthew Vaughn |
Black Label Productions |
Director |
| George Richmond |
Black Label Productions |
Director of Photography |
| Tim Wild |
Black Label Productions |
Producer |
| Dom Freeman |
Black Label Productions |
Executive Producer |
| Paul Watts |
The Quarry |
Editor |
| Patrick Walsh |
The Quarry |
Edit Assistant |
| Tor Adams |
The Quarry |
Producer |
| Adam Droy |
The Mill |
3D Lead Artist |
| Gianluca Di Marco |
The Mill |
2D Lead Artist |
| Dan Adams |
The Mill |
2D Lead Artist |
| James Bamford |
The Mill |
Colourist |
| Thomas Mangham |
The Mill |
Colour Assistant |
| Gemma Humphries |
The Mill |
Executive Producer |
| Alex Fitzgerald |
The Mill |
Executive Producer |
| Sean Francis |
The Mill |
Producer |
| Supreetha Murthy |
The Mill |
Line Producer |
| Dan Crozier |
The Mill |
Production Coordinator |
Tell the jury about the elements of sound design.
Working with the CDs and ECDs, the aim was to create a sound design that was as extensive and bombastic as the VFX lent it to be. Each scene climaxes within itself, before drawing quiet at the start of the next scene and building again. The sound design therefore needed to build within each scene as well as building from front to end of the entire commercial. The film climaxes with the suck out through the wormhole to silence. It is a dynamic soundscape, carried by the music mash-up of Justice songs “Genesis" and "Heavy Metal".
Write a short summary of what happens in the film
Nike's tongue-in-cheek campaign promoting the new PhantomVSN football boot tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions. The epic 2.5 minute film - to warn the world of the boot’s deadly precision - features Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh; football icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo; Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage.
Cultural/Context information for the jury
Ahead of the film’s launch, a social campaign of more than 200 pieces of content also seeded supernatural myths - using the hashtag #AwakenThePhantom - around real Phantom players and the boot. The film itself was launched by the players themselves on their respective social media channels using the copy "Be the one they fear. Watch the film now - link in bio" and the hashtags #AwakenThePhantom #NikePhantom. The link took the viewer to Nike Football's Youtube channel where they could watch the film. Beneath the film Nike directed viewers to the Nike website to purchase the football boot itself, using the copy "The new Nike PhantomVSN is available now at http://www.nike.com/phantom"