Title	THE UNKNOWN IS NOT STRANGE
Brand	GRAN TEATRE DEL LICEU
Product/Service	LYCEUM THEATRE
Category	A06. Editing
Entrant	McCANN BARCELONA, SPAIN
Idea Creation	McCANN BARCELONA, SPAIN
Production	CRAFT Barcelona, SPAIN

Name	Company	Position
Marta Llucià	McCann Barcelona	Executive Creative Director

Tell the jury anything relevant about the edit.

The piece is an ode to discovery through a series of bold images and short visual poems formed by faces, moments and places that show the innards of the neighbourhood and the theatre, creating a close link between both. The editing is fast and chaotic, and it almost gets to confuse the audience.

Write a short summary of what happens in the film

Our challenge was to make the Liceu, the best known Opera Theatre in Catalunya appealing to youngsters, finding a creative concept to drive a new target to the Opera shows. And that’s how "More alive than ever" was born. The piece is a visual poem that shows the most real and unknown side of El Raval, together with the most unknown and sincere side of the Liceu. Showing the entrails of both in a modern and contemporary production style

Cultural/Context information for the jury

This new image of the Liceu focuses on its location: the heart of El Raval, one of the most authentic, charismatic and transgressive neighbourhoods of the city of Barcelona.