Title	THE UNKNOWN IS NOT STRANGE
Brand	GRAN TEATRE DEL LICEU
Product/Service	LYCEUM THEATRE
Category	A09. Sound Design
Entrant	McCANN BARCELONA, SPAIN
Idea Creation	McCANN BARCELONA, SPAIN
Production	CRAFT Barcelona, SPAIN

Name	Company	Position
Marta Llucià	McCann Barcelona	Executive Creative Director

Tell the jury about the elements of sound design.

Opera is a field full of feelings and emotions. We tried to capture them in a raw and truthful way. It’s a diegetic piece, recording the noises and sounds that take place in the innards of the neighbourhood and the theatre, melting them down to create a chaotic soundtrack during the whole film.

Write a short summary of what happens in the film

Our challenge was to make the Liceu, the best known Opera Theatre in Catalunya appealing to youngsters, finding a creative concept to drive a new target to the Opera shows. And that’s how "More alive than ever" was born. The piece is a visual poem that shows the most real and unknown side of El Raval, together with the most unknown and sincere side of the Liceu. Showing the entrails of both in a modern and contemporary production style

Cultural/Context information for the jury

This new image of the Liceu focuses on its location: the heart of El Raval, one of the most authentic, charismatic and transgressive neighbourhoods of the city of Barcelona.