Title	NITTO CHANGING THE COURSE OF THE GAME
Brand	TOYO TIRES
Product/Service	NITTO TIRE
Category	A09. Sound Design
Entrant	NECTARIN Moscow, RUSSIA
Idea Creation	NECTARIN Moscow, RUSSIA

Name	Company	Position
Elena Trunova	Nectarin	Creative Director
Olga Mazur	Nectarin	Art Director
Dmitry Pertsov	Nectarin	Screenwriter, copywriter
Sergey Dapkus	Nectarin	Producer
Roman Zhavoronkov	Nectarin	Account Manager
Anton Strodt	Nectarin	Account Director
Julia Knyazeva	Nitto	Marketing Manager
Anastasia Borodulina	Nitto	Marketing Specialist
Michael Denn	Bulber production	Director
Sergey Tverdov	Bulber production	Director of photography
Evgeny Sinyaev	Bulber production	Producer
Olya Gurkina	Bulber production	Assistant producer
Maria Platonova	Bulber production	Second Assistant Director
Vladimir Kovalev	Bulber production	Film editor
Nikolay Kireev	Bulber production	Art Director
Arthur Vanuni	Bulber production	Gaffer
Ilya Andrus	Bulber production	Composer
Roman Shevtsov	Bulber production	Soundman
Kirill Zenin	Bulber production	Cameraman Move
Dmitry Krasnov	Bulber production	Cameraman Copter
Alexander Vizgalov	Bulber production	Cameraman Copter
Igor Maltsev	Bulber production	Administrator
Nika Shabashova	Bulber production	Stylist
Daria Dzyuba	Bulber production	Makeup artist

Tell the jury about the elements of sound design.

Many flavors and colors of the sound spectrum turned into electrical signs, that travel to the human brain and soul, and gives rise to various emotions. The combination of the sound elements in the video “NITTO changing the course of the game!” was based on the principle « Sound conveys emotion - picture conveys information». During the audio path, we get from one segment to another, from the sound of striking a puck in the ice hockey and comments behind the scenes, to spectators greetings and background noises like wind and cars - all this constitute a chain, that emotionally involve our audience. Great sound support along with a bright picture create an emotional story that enforces, energizes and even exhilarates.

Write a short summary of what happens in the film

Tires that change the course of the car. Legendary hockey club that changes the course of the game. Cooperation of Nitto Tire and "Spartak" is an anthem of changes. To tell about the union of two brands we found a link between them - fans. They want to be respected, play fast and loose with the rules. They enjoy the ride, like to feel the control of the road, overcome any obstacles in their lives and on the roads. They are quite different from each other externally (grotesque, hooligans, or mechanics) but internally they are united by a set of strong-willed traits so that everyone can associate himself with this energy.

Cultural/Context information for the jury

You might know some facts about Russians? For example all the russians wear ushanka hats, drink vodka, have bears as pets… Of course all of them are just a stereotypes, but everyone in the world knows exactly that Russians know how to play hockey. Legendary hockey club «Spartak» that changes the course of the game, has a really big fan club. It includes men and women, who are quite different from each other externally, but when they are all together watching a favorite game on the stadium, they unite and become a one powerful team. They are also passionate about high speeds and extreme driving. We decided to unite the energy of these passions in one film and display them in sounds.