FIAT 500X BACK TO THE FUTURE
| Title | FIAT 500X BACK TO THE FUTURE |
| Brand | FIAT CHRYSLER AUTOMOBILES |
| Product/Service | FIAT 500X |
| Category |
A08. Use of Licensed or Adapted Music |
|
Entrant
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LEO BURNETT Turin, ITALY
|
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Idea Creation
|
LEO BURNETT Turin, ITALY
|
Credits
| Alessandro Antonini |
Leo Burnett Italy |
Executive Creative Director |
| Selmi Barissever |
Leo Burnett Italy |
Executive Creative Director |
| Lorenzo Crespi |
Leo Burnett Italy |
Executive Creative Director |
| Giuseppe Campisi |
Leo Burnett Italy |
Art Director |
| Elsa Tomassetti |
Leo Burnett Italy |
Copywriter |
Tell the jury about the choice of music track.
The choice of music and the idea for the film actually came together. We wanted to tell the story of time travel, and to do this we decided to use the music and iconography of a worldwide cult movie: Back to the Future. The song we used was the main theme, the most epic and iconic of the whole movie soundtrack.
Write a short summary of what happens in the film
It is a story about time travel, one about a young couple from the ‘60s who are transported into the year 2018 and into a new 500X. Accompanied by the notes of the music of Back to the Future, our two protagonists discover with astonishment the future, its technologies and also all the main features of the car. The film is rounded of by an amusing and unexpected finale featuring star Christopher Lloyd.
Cultural/Context information for the jury
None. Back to the future is a worldwide cinematographic cult.