IKEA - MAKE ROOM FOR TOGETHERNESS
Title | IKEA - MAKE ROOM FOR TOGETHERNESS |
Brand | IKEA |
Product/Service | GRÖNLID 2-SEAT SOFA |
Category |
A01. Direction |
Entrant
|
CZAR Brussels, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Production
|
CZAR Brussels, BELGIUM
|
Credits
Joe Vanhoutteghem |
Czar BE |
Director |
Eurydice Gysel |
Czar BE |
Executive Producer |
Rien Behaeghe |
Czar BE |
Producer |
Bieke De Keersmaecker |
Czar BE |
Post Producer |
Grimm Vandekerckhove |
Czar BE |
Director of Photography |
Dieter De Ridder |
DDB Brussels |
Creative Director |
Antoinette Ribas |
DDB Brussels |
Creative |
Gregory Ginterdaele |
DDB Brussels |
Creative |
Dominique Poncin |
DDB Brussels |
Strategy |
Jorian Van Vossel |
DDB Brussels |
Strategy |
Francis Lippens |
DDB Brussels |
Account Director |
Annelies Nyns |
DDB Brussels |
Client Producer |
Maria-Laura Laubenthal |
DDB Brussels |
Producer |
Kenn Van Lijsebeth |
DDB Brussels |
PR - Press Coordinator |
Brigitte Verduyckt |
DDB Brussels |
Agency TV Producer |
Write a short summary of what happens in the film
We open on a young man waking up in his living room surrounded by friends. They’ve obviously had a long night when he gets a surprise video call from his parents checking in on him. Not exactly the best possible moment, given the state of his room. As his friends scramble to clean up their mess (using IKEA smart storage options) and get out of sight, our actor shows off his room to his parents who seem impressed. We end with IKEA’s promise: “Make room for the unexpected” as part of the “bring your living room to life” campaign.