INVENTORY

Bronze Eurobest
ClientSBERBANK
Category A04. Production Design / Art Direction
TitleINVENTORY
Product/ServiceTHE EXHIBITION “THE AGE OF REMBRANDT AND VERMEER"
Entrant LEO BURNETT MOSCOW, RUSSIA
Idea Creation LEO BURNETT MOSCOW, RUSSIA
Credits
Name Company Position
Mikhail Kudashkin Leo Burnett Moscow Executive Creative Director
Ilya Pryamilov Leo Burnett Moscow Creative Director
Svetlana Vetkhova Leo Burnett Moscow Copywriter
Ekaterina Malinina Leo Burnett Moscow Art Director
Tatiana Platonova Leo Burnett Moscow Account Manager
Roman Kalmykov Leo Burnett Moscow Producer
Boris Khlebnikov Filmservice Director

Tell the jury about the production design/art direction.

We recreated the room where Rembrandt passed away. There was no specific information about that place, so we did it drawing on the museum archives, biography books and the paintings of his students.

Write a short summary of what happens in the film

Rembrandt Van Rijn passed away on 4th October, 1669, in a modest house located in a jewish neighbourhood on the outskirts of Amsterdam. By then, most of his property had been already auctioned off. The artist refused to pander to a painting manner, that was meant to flatter the clients. He was unable to leave hardly any inheritance, but left a great heritage, that still astonishes the world. Sberbank, the oldest and the biggest bank in Russia, honored the great artist’s memory and invited the audience to discover his heritage in the exhibition “The Age of Rembrandt and Vermeer. Masterpieces of The Leiden Collection”.