WINDOW INTO DAYTIME

TitleWINDOW INTO DAYTIME
BrandSONY EUROPE LTD
Product/ServiceBRAVIA 4K HDR OLED AF8
Category A05. Cinematography
Entrant DDB BERLIN, GERMANY
Idea Creation DDB BERLIN, GERMANY
Production TEMPOMEDIA Frankfurt, GERMANY
Production 2 ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Gabriel Mattar DDB Group Germany Executive Creative Director
Bianca Dordea DDB Group Germany Chief Executive Officer
Chiara Chessa DDB Group Germany Senior Copywriter
Alan Dindo DDB Group Germany Senior Art Director
Pedro Lourenco DDB Group Germany Senior Copywriter
José Gomes DDB Group Germany Senior Art Director
Milica Otasevic DDB Group Germany Account Director
Ben Tricklebank Ben Tricklebank Director
Erik Sohlström Erik Sohlström Director of Photography

Write a short summary of what happens in the film

The new Sony Bravia OLED televisions bring a dark forest to life, by creating a window into a mystical and enchanting daytime paradise. The film opens with an aerial shot of a tranquil forest just after sunset. The camera dives deeper into the woods to find a Bravia OLED TV lighting up and revealing the color, contrast and rich detail of the forest. It’s a window into daytime. One by one, more TVs light up, bathing the forest and the beautiful creatures that live in it in a colourful glow. The bright screens unveil a fallen tree, a majestic stag wandering by a waterfall, bright pink petals swaying in the wind and a frog gazing around its natural habitat; finally leading to a breath-taking Jacarandá tree in full blossom.