| Title | KID'S DREAMS |
| Brand | VOLKSWAGEN AG |
| Product/Service | DRIVER ASSISTANCE SYSTEM |
| Category |
A02. Script |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Production
|
ANORAK Berlin, GERMANY
|
|
Production 2
|
NHB Berlin, GERMANY
|
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
|
Production 4
|
STUDIO FUNK Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
CCO |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Christian Jakimowitsch |
- |
Art Director |
| Paul v. Mühlendahl |
- |
Copywriter |
| Marian Götz |
- |
Copywriter |
| Angela Jäger |
Grabarz & Partner |
Account Manager |
| Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
| Oliver Waldmann |
Grabarz & Partner |
Strategy |
| Judith Uhrlau, Anka Gerbes |
Grabarz & Partner |
Agency Producer |
| Jochen Sengpiehl |
Volkswagen AG |
Head of Marketing Volkswagen PKW |
| Jutta Friese |
Volkswagen AG |
Head of international Advertising |
| Veronika Ziegaus |
Volkswagen AG |
Head of Film Content & Campaign Coordination |
| Tim Walther |
Volkswagen AG |
Film Content & Campaign Coordination |
| ANORAK Film GmbH |
ANORAK Film GmbH |
Film Production |
| Sebastian Strasser |
ANORAK Film GmbH |
Director |
| Christiane Dressler |
ANORAK Film GmbH |
Executive Producer |
| Yan Schoenefeld |
ANORAK Film GmbH |
Producer |
| Jeremy Rouse |
ANORAK Film GmbH |
DOP |
| Friedrich Ploch |
ANORAK Film GmbH |
Production Designer |
| nhb studios |
nhb studios |
Post Production |
| Oliver Studt |
nhb studios |
Producer |
| Filip Lange, Stephan Tietz, Christopher Kasten |
nhb studios |
VFX |
| Benjamin Jürgens, Wolfgang Emmrich, Florian Linner |
nhb studios |
Animation |
| Julien von Schultzendorff (NHB), Adam Scott, The Mill |
nhb studios, The Mill |
Grading |
| Yvonne Stroemer (NHB), Paul Hardcastle/Trim Editing |
nhb studios, Trim Editing |
Editor |
| Studio Funk |
Studio Funk |
Sound Studio |
| Christof Weische |
Studio Funk |
sound engineer |
| Cam Ballantyne / Beatworms |
Beatworms |
Sound Design |
Provide the full film script in English.
The Script: Kids dreams.
We open on the spellbound face of a young boy at the wheel of a race car. The following morning, we see him in bed. On his wall hangs a poster of the car, the object of his waking and sleeping dreams.
We cut into a garage and see how a DeLorean opens its futuristic gull-wing doors. The spectacle is watched by a young boy through a small opening in the garage window. His sister is looking out over the fence at the garage door which is slowly drawing open until the DeLorean appears.
We see a girl on a supermarket parking spot. She stares as if turned to stone by the Lamborghini Aventador she´s admiring.
Cut to two boys who are standing in front of a car dealership admiring a muscle car in the fading evening light. With their smartphones they take countless pictures of the muscular beauty.
Then a BMX gang cycles after a Porsche 918 Spyder which is rolling down the street.
Cut to a little girl sitting in the back of a car. She only has eyes for a pink monster truck which has pulled up alongside her mum’s car in heavy traffic. Her big brown eyes are following the pink monster.
Now we see the ‘eyes’ of a Bugatti Chiron in close-up as they perform the iconic Bugatti light show. Then it drives out of an underground car park.
A young teenager, completely flabbergasted, stares at the 2.9 million Euro spaceship as it hurtles into the distance, in doing so walking blindly into the street.
(Chart:)
Hardly any child dreams of a Volkswagen.
Quieeeeeetsschhhh! The boy shows no reaction. Thanks to its pedestrian recognition system, a Golf has braked short of him just in time. The Golf’s driver lets the boy cross the road in peace and keeps on driving.
(Chart:)
Keep on dreaming, kids.
(The copy fades out, a new chart fades in:)
45% fewer Third Party Injuries: the Golf with innovative driver assistance systems.
(Claim/Chart:)
We make the future real.
(Logo:)
Volkswagen
Write a short summary of what happens in the film
The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Cultural/Context information for the jury
Porsche, Lamborghini, DeLorean – all over the world children dream of these kind of super cars. But there is more to it than that: as soon as children see these cars in reality, they get instantly lost in thought, staring at their dream car – without realising anything around them.