Title | KID'S DREAMS |
Brand | VOLKSWAGEN AG |
Product/Service | DRIVER ASSISTANCE SYSTEM |
Category |
A03. Casting |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Production
|
ANORAK Berlin, GERMANY
|
Production 2
|
NHB Berlin, GERMANY
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
Production 4
|
STUDIO FUNK Hamburg, GERMANY
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
CCO |
Tobias Ahrens |
Grabarz & Partner |
Group CD |
Matthias Preuss |
Grabarz & Partner |
Creative Director |
Jakob Eckstein |
Grabarz & Partner |
Creative Director |
Christian Jakimowitsch |
- |
Art Director |
Paul v. Mühlendahl |
- |
Copywriter |
Marian Götz |
- |
Copywriter |
Angela Jäger |
Grabarz & Partner |
Account Manager |
Jan Isterling |
Grabarz & Partner |
Group Head Account Management |
Oliver Waldmann |
Grabarz & Partner |
Strategy |
Judith Uhrlau, Anka Gerbes |
Grabarz & Partner |
Agency Producer |
Jochen Sengpiehl |
Volkswagen AG |
Head of Marketing Volkswagen PKW |
Jutta Friese |
Volkswagen AG |
Head of international Advertising |
Veronika Ziegaus |
Volkswagen AG |
Head of Film Content & Campaign Coordination |
Tim Walther |
Volkswagen AG |
Film Content & Campaign Coordination |
ANORAK Film GmbH |
ANORAK Film GmbH |
Film Production |
Sebastian Strasser |
ANORAK Film GmbH |
Director |
Christiane Dressler |
ANORAK Film GmbH |
Executive Producer |
Yan Schoenefeld |
ANORAK Film GmbH |
Producer |
Jeremy Rouse |
ANORAK Film GmbH |
DOP |
Friedrich Ploch |
ANORAK Film GmbH |
Production Designer |
nhb studios |
nhb studios |
Post Production |
Oliver Studt |
nhb studios |
Producer |
Filip Lange, Stephan Tietz, Christopher Kasten |
nhb studios |
VFX |
Benjamin Jürgens, Wolfgang Emmrich, Florian Linner |
nhb studios |
Animation |
Julien von Schultzendorff (NHB), Adam Scott, The Mill |
nhb studios, The Mill |
Grading |
Yvonne Stroemer (NHB), Paul Hardcastle/Trim Editing |
nhb studios, Trim Editing |
Editor |
Studio Funk |
Studio Funk |
Sound Studio |
Christof Weische |
Studio Funk |
sound engineer |
Cam Ballantyne / Beatworms |
Beatworms |
Sound Design |
Tell the jury about the casting process.
The challenge was to find an international cast, which evolves the magic of dreaming kids in an emotional and authentic way. That’s why we searched for children who match perfectly to the respective dream car to transport the real excitement for these cars.
Write a short summary of what happens in the film
The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Cultural/Context information for the jury
Porsche, Lamborghini, DeLorean – all over the world children dream of these kind of super cars. But there is more to it than that: as soon as children see these cars in reality, they get instantly lost in thought, staring at their dream car – without realising anything around them.