Title	TOTALLY WEIRD
Brand	PIMENTO
Product/Service	PIMENTO
Category	A10. Animation
Entrant	ANIMALS AND YOU PARIS, FRANCE
Idea Creation	ANIMALS AND YOU PARIS, FRANCE
Production	SCHMOOZE Paris, FRANCE

Name	Company	Position
Manoëlle Van der Vaeren	Animals and You	Executive Creative Director
Pierre Cauret	Animals and You	Art Director
Régis Saillard	Redge.TV	Illustrator/Graphic Designer
Véronique Caraux	Redge.TV	Illustrator/Graphic Designer
Gregoire Galian	Schmooze	Sound Production
Florence Larroque	Animals and You	Agency Producer
Eric Dalsace	Pimento	CEO - Founder

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

This short film is made using CGI techniques, from 2D research. We wanted the fusion of both approaches be felt in every frame. The goal was to find simple ways to deal with every technical problem. To best advantage the creation of the film, we needed to cheat with the upsizing and downsizing of the characters and, of course, still be able to animate them. Many challenges were overcome: - how to let the characters interact with the water, this assumes conjectural calculations on the part of the rendering engine, even if we didn’t want to have a photo-realistic result, - sand simulations, and other skills to animate the monster, our giant tiny crab, - the appearance of the hand of God from a cloudy sky, - liquid pouring into a bottle. It's a really short project that’s creatively crazy, but technically even more crazy!

Write a short summary of what happens in the film

A man is asleep on the beach. A drop from the sky falls into his mouth. He starts to grow taller. Another man joins him with a bottle of Pimento and gives him a sip…he grows even more… becoming taller than the second man, who also takes a sip and grows taller too. They then hand the bottle to each other, both growing taller as they do so. The bottle falls onto the sand and the liquid pours out… a giant crab appears and starts to chase the 2 men. The crap spits the bottle out into the sea…from which 3 beautiful mermaids appear. With a flip of their tails, they make a huge hand appear. It grabs the 2 men and drops them into the mermaids’ gaping mouths. They spit the men’s swimming costumes towards the crab, who makes confetti of them. The crab can now enjoy his drink.

Cultural/Context information for the jury

Made with natural flavours of ginger, tonic and hot pepper, the success of Pimento is apparent today with one million bottles sold in 2017. Pimento is a non-alcoholic drink, with a distinct kick, like alcohol. The only true spicy drink in the world that triggers an explosion of flavours on the palate. Pimento is packed with innovation. Pimento is the ideal soft drink for people who don’t want to drink alcohol and who find usual sodas too bland. Bartenders love Pimento because the hot pepper boosts the fruity aroma and acts as a real flavour enhancer in spirits. Pimento is now distributed in 40 countries, including almost all European countries.