Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creation of a new Brand Identity
CORPUS IT SCHOOL IDENTITY
CORPUS IT SCHOOL
CORPUS IT SCHOOL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Bronze
MAKING GUT HEALTH DIGESTIBLE
THE GUT STUFF
THE GUT STUFF
JONES KNOWLES RITCHIE London UNITED KINGDOM JONES KNOWLES RITCHIE
London
UNITED KINGDOM
Bronze
NATIONAL PARKS OF UKRAINE: ENCODED IDENTITY
TERRA INCOGNITA
UKRAINIAN ADVENTURE AND ECOTOURISM ASSOCIATION
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE
Kiev
UKRAINE
Short List
A02 Rebrand / Refresh of an existing Brand
THE UGLY TRUTH
UGLY DRINKS
UGLY
JONES KNOWLES RITCHIE London UNITED KINGDOM JONES KNOWLES RITCHIE
London
UNITED KINGDOM
Short List
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS
POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Gold
SMOOOTH
KLARNA
SMOOOTH PAYMENTS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
KLARNA
Stockholm
SWEDEN
Short List
A03 Design-driven Effectiveness
THE NEWSPAPER DESIGN EDITION
SAMSUNG
SAMSUNG GALAXY S8
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Silver
B01 Posters
HITLER HASHTAG
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Gold
50 YEARS BIG MAC
MCDONALD'S SUISSE RESTAURANTS SÀRL
BIG MAC
McDONALD'S Crissier SWITZERLAND TBWA\ZURICH
New York
TBWA\CHIAT\DAY
SWITZERLAND
USA
Bronze
A PAWN CAN BEAT THE KING
4TH BLOCK
4TH BLOCK
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE
Kiev
UKRAINE
Short List
B02 Promotional Item Design
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
LE BECK'S: THE LEGENDARY BEER CAN
BECK'S
BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
MISSING POSTER CHILD
CHILD FOCUS
BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
Short List
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Gold
B04 Publications & Editorial Design
THE NEWSPAPER DESIGN EDITION
SAMSUNG
SAMSUNG GALAXY S8
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
B07 Data Visualisation
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Bronze
C01 Digital & Interactive Design
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Bronze
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
D03 Spatial & Sculptural Brand Installation & Experience
THE SHORTCUT BILLBOARDS
BMW
MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
D05 Trade Stands / Exhibitions
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ
MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
Grand Prix
E01 Food
VALAAM: THE LUMINOUS POWER
VALAAM
DAIRY PRODUCTS
DEPOT BRANDING AGENCY Moscow RUSSIA DEPOT BRANDING AGENCY
Moscow
RUSSIA
Bronze
E02 Drinks
DEAR TEA SOCIETY
DEAR TEA SOCIETY
TEA
OPEN STUDIO STOCKHOLM SWEDEN OPEN STUDIO STOCKHOLM
SWEDEN
Silver
E05 Other Packaging
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH
FOOD RETAILER
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
F01 Consumer Products
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION
DOT MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN KOREA
Seoul
DOT INCORPORATION
Seoul
CLOUDANDCO
Seoul
GERMANY
SOUTH KOREA
Silver
F02 Environmental / Social Impact
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM
GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
Short List
PAINT IT BACK
SCOUTS OF CROATIA
AFFORESTATION OF CROATIA
IMAGO Zagreb CROATIA IMAGO
Zagreb
CROATIA
Short List
F03 Brand Communication
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
STUA
IKEA NORWAY
IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
F04 Innovation & Solution
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION
DOT MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN KOREA
Seoul
DOT INCORPORATION
Seoul
CLOUDANDCO
Seoul
GERMANY
SOUTH KOREA
Bronze
SAFELOCK
KPN
SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Short List
G02 Typography
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Silver
G03 Illustration
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
ART DIRECTORS CLUB GERMANY "FEED YOUR CREATIVITY"
ART DIRECTORS CLUB FÜR DEUTSCHLAND E.V.
ASSOCIATION OF PROFESSIONALS
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
G04 Sound Design
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND
NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND
Silver
THE ROOM
IKEA ITALY
E
STV DDB Milan ITALY STV DDB
Milan
ITALY
Short List
G06 Video / Moving Images
MAKING GUT HEALTH DIGESTIBLE
THE GUT STUFF
THE GUT STUFF
JONES KNOWLES RITCHIE London UNITED KINGDOM JONES KNOWLES RITCHIE
London
UNITED KINGDOM
Short List
STREET STORY
NIKE RUSSIA
NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Silver
G07 Photography / Curation of Images
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS
POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG
TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
Gold
G08 Copywriting
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List