NATIONAL PARKS OF UKRAINE: ENCODED IDENTITY
Title | NATIONAL PARKS OF UKRAINE: ENCODED IDENTITY |
Brand | TERRA INCOGNITA |
Product/Service | UKRAINIAN ADVENTURE AND ECOTOURISM ASSOCIATION |
Category |
A01. Creation of a new Brand Identity |
Entrant
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Idea Creation
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
Kosta Schneider |
Saatchi&Saatchi Ukraine |
Creative Director |
Yana Tymko |
Saatchi&Saatchi Ukraine |
Copywriter |
Alexey Tertyshnyk |
Saatchi&Saatchi Ukraine |
Art Director |
Tatiana Slivko |
Saatchi&Saatchi Ukraine |
Client Service |
Alexander Radich |
Saatchi&Saatchi Ukraine |
Head of Design Studio |
Background
There are as many as 86 national parks in Ukraine.
Different flora, fauna, landscapes and water resources make each park totally unique.
But visitors often miss the key attractions because they don’t know what they’re looking out for and don’t understand the uniqueness of each park and what they have to offer.
Describe the creative idea
So how could we design a logo which indicates all these key features in a way which everyone can relate to and gives every park its own identity under the same graphic umbrella?
We realized a single logo with each park’s name below wouldn’t be enough.
So we set about creating a unique one for each park, built using elements that represent a natural feature within that park…and united by a graphic look that all Ukrainians could relate to – our iconic traditional embroidery.
Describe the execution
So we set about creating a unique one for each park, built using elements that represent a natural feature within that park…and united by a graphic look that all Ukrainians could relate to – our iconic traditional embroidery.
List the results
Now, just by looking at one of the park’s logo, it is like you are taking a look inside the park itself.