Title	STOKERS VISUAL IDENTITY
Brand	STOKERS
Product/Service	CO WORKING SPACE
Category	A01. Creation of a new Brand Identity
Entrant	DUVAL BRANDING Antwerp, BELGIUM
Idea Creation	DUVAL BRANDING Antwerp, BELGIUM

Name	Company	Position
Marc Wellens	Duval Branding	Managing Director
Jonathan Moerkens	Duval Branding	Business Director
Dirk Zwaneveld	Duval Branding	Designer
Bram Van Rompay	Duval Branding	Copywriter
Griet Ghys	Duval Branding	Head of Studio
Mira Vanthillo	Duval Branding	Designer
Sofie Hennen	Duval Branding	Production
Max Acke	Seven Days	Managing Partner
Isa Ryken	Duval Branding	Design Director

Background

Stokers is a splendid new upscale place for co-working in Antwerp. For now. The aim is to become the reference for business networks in Belgium. We devised a distinctive identity, setting Stokers even more apart.

Describe the creative idea

Stokers is established in a former boiler room in the middle of a completely repurposed military hospital. The façade has been restored with the utmost respect to detail and its distinctive lines formed the base for the logo design. But we didn’t aspire to conceive a logo as such. As Stokers is setting the new standard in co-working, we wanted to create a token of burning ambition, a quality seal that embodies this ambition on any medium and in any aspect.

Describe the execution

To give Stokers even more charisma, we crafted a bold typography and a set of icons combining past, present and future. The custom-made typeface also provides a wide range of functional icons for use in print, web and signage. In close collaboration with the architects, we manufactured meticulously milled indications, sturdy yet refined, for meeting rooms, lockers, sanitary facilities… The heavy material – this raw steel is also used for the flooring of the mezzanine – is attached to the wall in such a way some free space remains in between, as if the signs are floating. Stokers assembles a select group of entrepreneurs, truly operating in a league of their own. Needless to say this exclusive character is an essential element of the Stokers’ branding. For the website’s navigation we mimic the large blinds in the building’s interior, evoking a sense of seclusion. “Wonder what’s inside?”

List the results

Stokers was launched in September, with an opening evening bringing together Antwerp's finest - from entrepreneurs to local political. Interest was immediately huge, for the co-working spaces and the possibilities for high-class meetings as well as for the opportunities to organize stylish business events. As it was radically different from the usual greenery /coffeeshop/ pingpong tabled co-working spaces, the new high-level "All Work No Play' location received quite some coverage in the business press and on (local) tv.