Title	SUPPORTING WOMEN DRIVERS
Brand	PORSCHE BG
Product/Service	AUDI
Category	B01. Posters
Entrant	PORSCHE BULGARIA EOOD Sofia, BULGARIA
Idea Creation	NRG CREATIVE BOUTIQUE Sofia, BULGARIA

Name	Company	Position
Nadezhda Trifonova	NRG brands	Creative Director
Petya Angelova	NRG brands	Art Director
Margarita Petrova	NRG brands	Client Service

Background

In Bulgaria, 'Woman behind the wheel' is still an expression that most male drivers say with indulgence. Behind it the attitude is offensive and discriminatory. The driving skills of women are often undermined by their closest people - the men on the seat beside. Stressed from the sharp remarks and rude criticism, many women tend to give up driving for good. By focusing on the issue, Audi launched a campaign to support female drivers and organized an event - the only "Master Class for Women Drivers". With the support of female rally drivers and instructors, the ladies had the opportunity to bring back their self-confidence on the road and improve their skills behind the wheel.