Title	OPEL "7 METERS"
Brand	OPEL AUTOMOBILE GMBH
Product/Service	AUTOMOBILE
Category	B01. Posters
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Additional Company	HEIMAT Berlin, GERMANY

Name	Company	Position
Guido Heffels	HEIMAT, Berlin	Chief Creative Officer
Matthias Storath	HEIMAT, Berlin	Chief Creative Officer
Nicolas Blättry	HEIMAT, Berlin	Creative Director
Lukas Kölling	HEIMAT, Berlin	Art Director
Ramona Hartman	HEIMAT, Berlin	Art Director
Ricardo Distefano	HEIMAT, Berlin	Managing Director
Larissa Huhnekohl	HEIMAT, Berlin	Copywriter
Esra Gülmen	HEIMAT, Berlin	Head of Design

Background

Situation: More and more accidents happen due to texting while driving. Brief: To raise attention for the topic and set a positive sign for Opel automobiles. Objectives: Find a creative solution that will raise attention both off- and online.

Describe the creative idea

Four playful pieces of street-art show how many meters drivers miss on the road while texting and driving.

Describe the execution

Four individual street-art pieces where placed all around Berlin’s traffic hot spots. Widely visible to both drivers and pedestrians.

List the results

By using the culturally relevant medium of street-art we playfully attracted peoples attention, getting them to take pictures in front of the designs and share them online.