| Title | MENTOR PROGRAM |
| Brand | NEW BULGARIAN UNIVERSITY |
| Product/Service | MENTOR PROGRAM |
| Category |
B01. Posters |
|
Entrant
|
NEW BULGARIAN UNIVERSITY Sofia, BULGARIA
|
|
Idea Creation
|
NRG CREATIVE BOUTIQUE Sofia, BULGARIA
|
Credits
| Nadezhda Trifonova |
NRG brands |
Creative Director |
| Yoana Ivanova |
NRG brands |
Senior Graphic Designer |
Background
New Bulgarian University is one of the biggest higher education institutions in Bulgaria. In parallel with the curriculum, there is a various selection of free lectures, part of a Mentor Program, complementing the educational process.
BRIEF:
To promote the Mentor Program, developed for the Marketing and Advertising Department. The goal of the program is to meet students with active and recognized professionals working in the field.
Describe the creative idea
CREATIVE IDEA:
In a game format each pair of lecturers gives two different solutions to the same problem in each lecture session of the program.
Describe the execution
EXECUTION:
Each poster presents the pair of lecturers as their stylized portraits like the two faces of a playing card.
List the results
RESULTS:
Only through 4 sessions, the Mentor Program gained great popularity among students and required a further one. During the school year 2018 - 2019 it will be a part of the curriculum of the Marketing and Advertising Department.