| Title | GOLAMAGO |
| Brand | GOLAMAGO |
| Product/Service | GOLAMAGO SUPERMARKET DELIVERY |
| Category |
A01. Creation of a new Brand Identity |
|
Entrant
|
TUTKOVBUDKOV Volgograd, RUSSIA
|
|
Idea Creation
|
TUTKOVBUDKOV Volgograd, RUSSIA
|
Credits
| Dmitry Tutkov |
TUTKOVBUDKOV |
Creative Director |
| Dmitry Kostuchenko |
TUTKOVBUDKOV |
Art Director |
| Artem Chausov |
TUTKOVBUDKOV |
Account manager |
| Sasha Slesarenko |
TUTKOVBUDKOV |
Copywriter |
Background
• Situation - lack of modern convenient supermarket delivery
• Brief - to create dynamic memorable brand of supermarket delivery
• Project scale and volume - web, app, more than 30 top media publications, high business performance
Describe the creative idea
GOLAMAGO is an innovative delivery service from supermarkets.
We were inspired by the image of a lama — one of the fastest and most elegant animals, to create a completely new service brand.
The name is based on a dynamic appeal — go, lama, go!
The brutal, vivid style of avant-garde and pop modern has become the core of the visual identity.
The brand was successfully launched and at the moment is one of the brightest and most dynamic brand services in Russia.
Describe the execution
• Design elements and their integration - brutal, vivid style of avant-garde and pop modern identity
• Style elements - image of a lama - one of the fastest and most elegant animals
• Choice of campaign elements - packaging boxes, web, app, delivery vehicles, OHH
• Scale - one of the leaders of the delivery service in Moscow
List the results
• Value added to brand - brand gained uniqueness and recognition
• Value for consumer - recognizable dynamic popular delivery brand
• Sales - rose to 100%
• Achievement against brief - all points are completed