Title	MAÎTRES – MAKING ANYONE A REGULAR
Brand	MAÎTRES
Product/Service	MAÎTRES
Category	A01. UI
Entrant	BBH STOCKHOLM, SWEDEN
Idea Creation	BBH STOCKHOLM, SWEDEN
Production	BBH STOCKHOLM, SWEDEN

Name	Company	Position
BBH Stockholm	Monterosa AB	All of us

Describe the creative idea

Maîtres, a brand new food-tech startup wanted to build and launch an ‘Uber for dining out’. Great dining is about fantastic food and even better company. It is moments shared, flavors experienced and forgetting about the everyday stress. It should not be about making reservations or reviewing allergies and preferences. And it’s certainly not about splitting bills and calculating the tip. Maitres is an app that makes your dining experience a better one. It turns anyone into a regular. Find > Book > Pay > Tip > Rate in a breeze.

Describe the execution

We wanted to create a brand that both frames and takes inspiration from the physical restaurant experience. A brand that is cosmopolitan, Joie de Vivre and open minded. Don’t pull up your phone during dinner – that’s our benchmark. No awkward checkin buttons, no mandatory checkout flows. Just sit back and enjoy. Every dining experience should be that of the regular that always skips the line ahead of you. Here are Maitres 4 key features: – Find a restaurant: Find a restaurant to eat at tonight, based on your location and your taste. – Chat-n-book: Speak directly to the head waiter and book the best seats in the house, tonight. – Eat-n-enjoy: The waiter knows you and your preferences. No need to on-board the waiter from your part. – Go-n-pay: Whenever your ready, just leave the table. Payments and bills will sort themselves out, even the ones you want to split with other Maitres friends. Innovation is not always about levereging emerging technology but working creatively with existing ones and at times with system as old as from 1996. More than 20 restaurants in Stockholm are now connected to Maîtres and the app has been live in Stockholm since this summer.