TIM - THE HISTORY OF CONNECTION
Title | TIM - THE HISTORY OF CONNECTION |
Brand | TIM |
Product/Service | TIM ARCHIVE |
Category |
A06. Overall Aesthetic Design |
Entrant
|
HAVAS MILAN, ITALY
|
Idea Creation
|
HAVAS MILAN, ITALY
|
Production
|
MONOGRID Florence, ITALY
|
Credits
Giovanni Porro |
Havas Milan |
CCO |
Tommaso Mezzavilla |
Havas Milan |
Executive Digital Creative Director |
Maurizio Arosio |
Havas Milan |
Head of Digital |
Alessandro Musciolà |
Havas Milan |
Project & Innovation Manager |
Claudia Brambilla |
Havas Milan |
Digital Designer |
Alberto Mora |
Havas Milan |
Copywriter |
Andrea Pedrina |
Havas Milan |
Head of UX |
Emanuele Mei |
Havas Milan |
Head of Digital Production |
Arnaud Leroux |
Havas Milan |
Back-end Developer |
Alessia Boeri |
Havas Milan |
Front-end Developer |
Monogrid |
Monogrid |
Digital Production |
Rosita Rafanelli |
Havas Milan |
Account |
Marco Zangirolami |
Marco Zangirolami |
Sound Designer |
Luca Josi |
TIM S.p.a. |
Client Creative Director |
Daniele Cerrato |
TIM S.p.a. |
Head of TIM Historical Archive |
Federico Ascari |
TIM S.p.a. |
Digital Experience Project Manager |
Describe the creative idea
Thanks to the achievements reached by mankind, the way we communicate has evolved tremendously fast, to the point that today's young people can't even recognize most of the classic devices we grew up with.
To preserve this precious knowledge for our future generations, TIM, the first telecommunication company in Italy, decided to open its historical archive to the public and transform it into a digital journey.
"The History of Connection" is an immersive interactive experience for desktop and mobile.
A spectacular timeline that lets everyone explore all the technological achievements behind the evolution of telecommunications.
The core idea is to explore this peculiar timeline from a breathtaking point of view, the inside of the only element in common between all these technologies: the cable.
At the beginning of each chapter, thanks to a real-time physics simulation, the users are invited to interact with a specific technology representing each age.
Describe the execution
"The History of Connection" is a website showcasing the technological achievements in the history of telecommunications in a never-before-seen interactive experience.
Users can navigate this unique timeline from a breathtaking point of view, the inside of a cable.
The navigation in first person view ensures an immersive experience.
The UI and UX elements are designed to guarantee the best experience on every device.
While seeing the design of the cable evolve age after age, people can find hotspots with historical documents: pictures, devices, interviews and curiosities collected by TIM over the years.
"The History of Connection" is split in different chapters.
At the beginning of each, users are invited to interact with an iconic device, representing that time period.
We created a digital illustration of the most important telecommunication devices, with the support of 3D scanning, a unique crafting and the most innovative WebGL technologies.
These devices have been illustrated in a modern, original and captivating style. We designed a 3D navigation, that allows users to view more details about each device while they navigate around it.
In this way the users can try putting a coin in a public phone, connecting a call with an old switchboard, aligning an optical fiber, and so on.