| Title | ENTER THE HUMACHINE |
| Brand | KASPERSKY LAB |
| Product/Service | KASPERSKY LAB |
| Category |
E01. AR, VR & Mixed Reality |
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Entrant
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POSSIBLE MOSCOW, RUSSIA
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Idea Creation
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POSSIBLE MOSCOW, RUSSIA
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Production
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POSSIBLE MOSCOW, RUSSIA
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Credits
| Vlad Sitnikov |
Possible Moscow |
CCO |
| Artem Filimonov |
Possible Moscow |
Creative Director |
| Marat Arutyunov |
Possible Moscow |
Creative |
| Ekaterina Alekseeva |
Possible Moscow |
Producer |
| Alexey Komarov |
Possible Moscow |
Art Director |
| Andrey Krasavin |
Possible Moscow |
Designer |
| Alexandr Semenov |
Possible Moscow |
Designer |
| Alexey Fetisov |
Possible Moscow |
Design Director |
| Roman Antonov |
Possible Moscow |
Art Director |
| Sergey Anokhin |
Possible Moscow |
Producer |
| Alexandr Butov |
Possible Moscow |
Director of Photography |
| Agunda Baeva |
Possible Moscow |
Account Drector |
| Kirill Klochkov |
Raduga Design |
Tech Pipeline Director |
| Nikita Mosin |
Raduga Design |
Tech Producer |
| Pavel Arapov |
Raduga Design |
Developer |
| Phil Alexandrov |
Sounds Like a Plan |
Composer |
| Veniamin Raev |
Sounds Like a Plan |
Mixing |
Describe the creative idea
To simplify the understanding of these complex ideas, Kaspersky Lab uses modern technology that literally immerses a person in a realistic world of program code and data streams, making it possible for people to feel what cyber security actually is.
We have created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of its code and then, in the end, faces a cyber threat of a global scale.
Describe the execution
We’ve created the first ever interactive film «Science Non-Fiction VR Film» where a user starts as a single line of code in the command line. As the plot develops the user learns to interact not only with algorithms but also with actual people which makes it easier to detect and fight harmful algorithms. At the end of the video the user faces a cyber threat of a global scale.
We’ve chosen Gear VR which is the most popular platform for watching interactive VR films. By posting a video in Oculus store we broadened our audience and now anyone who has Gear VR glasses would be able to watch it.
To get the widest possible reach we’ve also posted a 360-format version on YouTube.