Title	WAYMO 360 EXPERIENCE
Brand	GOOGLE ARTS AND CULTURE
Product/Service	INTERACTIVE EASEL
Category	D03. Data Visualisation
Entrant	GOOGLE CREATIVE LAB London, UNITED KINGDOM
Idea Creation	GOOGLE CREATIVE LAB London, UNITED KINGDOM
Production	FRAMESTORE London, UNITED KINGDOM

Name	Company	Position
Google Creative Lab	Google	Creative Lead

Describe the creative idea

We created a way for anyone, anywhere, to experience how Waymo’s fully self-driving technology works, and to feel what it’s like to ride in one of their cars. The Waymo 360° Experience uses the YouTube 360 format because it’s the perfect platform to see the world as the car sees it, demonstrating how the car processes data from all around it. The experience brings to life the technology Waymo uses from LiDAR, which builds up a detailed picture of the world, to Radar which detects how far away objects are and their speed. Viewers can also see how the car predicts what each object will do, and how it plans a route forward – for the first time ever – they can experience what it’s like to be a passenger. The journey was filmed on public roads, and the data visualization was created using raw information gathered on that journey.

Describe the execution

We filmed a self-driven journey around Phoenix, Arizona, then worked with Waymo engineers to visualize in graphics the live data captured from the drive. The 360° format helps people experience the car’s constant 360° field of view, whilst the graphics show what the car actually sees. But we also wanted to enable people to feel what it’s like to ride in one, so the film gets viewers as close to this experience as possible: sitting in the backseat as the car self-drives on public roads. We made the experience viewable across devices, and ensured the design and art direction worked well on all screen sizes. On mobile, viewers move their phones around to explore, or use a virtual reality headset like Cardboard for an even more immersive experience. If viewing on desktop, simply drag the video around your screen.