FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
Title | FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN." |
Brand | FREE DEMOCRATS |
Product/Service | POLITICAL PARTY |
Category |
D03. Data Visualisation |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Production
|
FIELD London, UNITED KINGDOM
|
Credits
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Tom Hauser |
HEIMAT, Berlin |
Creative Director |
Felix Steiner |
HEIMAT, Berlin |
Art Director |
Felix Brockmeyer |
HEIMAT, Berlin |
Copywriter |
Sebastian Stumpf |
HEIMAT, Berlin |
Copywriter |
Elisabeth Treichel |
HEIMAT, Berlin |
Account Manager |
Olga Söderlund |
HEIMAT, Berlin |
Account Manager |
Nina Waiser |
HEIMAT, Berlin |
Account Manager |
Andreas Mengele |
HEIMAT, Berlin |
Strategy |
Martin Glöckner |
HEIMAT, Berlin |
Graphic |
Maria Botsch |
HEIMAT, Berlin |
Graphic |
Juliane Lang |
HEIMAT, Berlin |
Graphic |
Patricia Wirth |
HEIMAT, Berlin |
Graphic |
Charlotte Kühn |
HEIMAT, Berlin |
Agency Producer |
Meike Kornrumpf |
HEIMAT, Berlin |
Agency Producer |
Marco Thau |
HEIMAT, Berlin |
Editor |
Jan Lagowski |
HEIMAT, Berlin |
Editor |
Marcel Neumann |
Mokoh Music |
Music Producer |
Stephan Moritz |
Mokoh Music |
Music Producer |
Jonas Otto |
Field.io |
Digital Artist |
Describe the creative idea
The idea consists of a swarm of 80 forms, each one standing for a Free Democratic Member of the parliament, charged by their activities. An algorithm tracks every idea that’s published online. Whenever new content is released, the swarm gets faster. A tool allows party members to design their individual stationery, business cards, brochures, posters, light installations and info booths. Each, a unique snapshot of the swarm.
Describe the execution
The rollout of the CI started in May 2018. Simultaneously the idea became visible on social media, in out-of-home media, in print media, at events and in the office of the Free Democrats. Ever since the CI is implemented and part of the daily political work.