#ROMANOVS100: 4,000 PHOTOS. 4 SOCIAL NETWORKS. 1 FAMILY.
Title | #ROMANOVS100: 4,000 PHOTOS. 4 SOCIAL NETWORKS. 1 FAMILY. |
Brand | RT |
Product/Service | DOCUMENTARY SOCIAL MEDIA PROJECT #ROMANOVS100 |
Category |
C01. Editorial |
Entrant
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RT Moscow, RUSSIA
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Idea Creation
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RT Moscow, RUSSIA
|
Media Placement
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RT Moscow, RUSSIA
|
PR
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RT Moscow, RUSSIA
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Production
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RT Moscow, RUSSIA
|
Credits
Kirill Karnovich-Valua |
RT |
Creative Producer |
Revaz Todua |
RT |
Designer |
Gleb Burashov |
RT |
Producer |
Elena Medvedeva |
RT |
Producer |
Eldar Salamov |
RT |
Producer |
Ania Fedorova |
RT |
Producer |
Ivan Fursov |
RT |
Producer |
Ivor Crotty |
RT |
Producer |
Lilly Kazakova |
RT |
Producer |
Margo Tskhovrebova |
RT |
Producer |
Peter Nalitch |
Peter Nalitch's musical collective |
Musician |
Helen Rappaport |
Helen Rappaport |
Historical Consultant |
Denis Semyonov |
Great Gonzo Studio |
Artist |
Marina Amaral |
Marina Amaral |
Artist |
Aleksandr Skryabin |
RT |
Director |
Ilya Grachev |
RT |
Director of photography |
Victoria Milovanova |
RT |
Producer |
Describe the creative idea
The Romanovs were photography pioneers — in the early 20th century they owned the world's first portable cameras capturing almost every meaningful event in their lives.
On July 17, 1918, Russia's last Tsar, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, we merged a large set of visual data with transmedia storytelling to piece out the big picture of a "lost Russia". This is the story of the Empire's last royal family through thousands of their own photographs.
#Romanovs100 is a comprehensive social media project unveiling a unique photo-collection from the Russian State Archive. This vast family chronicle is a detailed first-hand witness account of the early 20th century - for decades this part of Russian history was eradicated from school-books and kept in the dark during Soviet era. Today, we bring it back to the spotlight.
Describe the execution
#Romanovs100 is a research into history through the visual language of photography combined with the digital reality of social media. The project's educational narrative aims to show that learning history can be compelling and interactive.
The Romanov archive is perhaps the first private photo chronicle in history to boast such detail and scope. With our project we wanted to pay a "live" tribute to the last ruling family, giving these photographs - once kept in family albums - a second, digital life in social networks. Several thousand photos added up to create a dynamic narrative, which was then shared on social media accounts image-by-image.
Accounts on four social networks review the last decades of the Empire as seen through the lenses of the Romanov family's cameras, each platform showcasing its own narrative, format and content.
Comprehensive data curation lies at the core of the project. Each published photograph was thoroughly researched to create linear and non-linear storytelling depending on the platform. Media planning was among the biggest challenges - guided by the specifics of every particular network and audience, the team thoroughly selected and distributed the content between the accounts.
Key storytelling elements:
- 100-year-old shots turned into interactive 180-degree Facebook panoramas
- short documentary-style YouTube videos
- real-time Twitter blog-posts by historical characters
- POV Instagram perspective by the Romanov's dog
- World's first-ever digital colorization contest judged by renowned artist Marina Amaral
- Original soundtrack composed by Russia's famous musician Peter Nalitch
- Twitter account run by one of the most popular writers on the Romanov family - British historian Dr. Helen Rappaport
- Music video combining old photos & VR Animation
- Video teasers reconstructing several of the Romanovs' images, in-motion - filmed on retro 8mm & 16mm cameras with large-scale production and authentic stage props