| Title | IMAGINE HOME |
| Brand | VRT |
| Product/Service | CANVAS |
| Category |
A05. Music / Sound Design |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
VRT Brussels, BELGIUM
|
|
Production
|
RAYGUN Brussels, BELGIUM
|
Credits
| Jens Mortier |
mortierbrigade |
Creative Director |
| Joost Berends |
mortierbrigade |
Creative Director |
| Philippe De Ceuster |
mortierbrigade |
Creative Director |
| Nicolas Mouquet |
mortierbrigade |
Copywriter |
| Geoffrey Masse |
mortierbrigade |
Art Director |
| Lore Meert |
mortierbrigade |
Lead Producer |
| Dorien Mathijssen |
mortierbrigade |
Strategic Planner |
| Laura Deknock |
mortierbrigade |
Digital Strategic Planner |
| Anne-Cécile Collignon |
mortierbrigade |
PR Manager |
| Pieter Nijs |
mortierbrigade |
Digital Director |
| Jeroen De Bock |
mortierbrigade |
Digital Business Manager |
| Steven Vanhercke |
mortierbrigade |
Front End Developer |
| Geoffrey Vandamme |
mortierbrigade |
Front End Developer |
| Sten Van den Bergh |
mortierbrigade |
Front End Developer |
| Arnor D'Haenens |
mortierbrigade |
Lead Developer |
| Ben Maes |
mortierbrigade |
Back End Developer |
| Louck Voncken |
|
DOP & Editing |
| Peter Baert |
Raygun |
Senior Sound Engineer |
| Liesbeth Demolder |
Raygun |
Creative Coach |
| Jérôme Gijsen |
Raygun |
Producer |
| Lars Overstijns |
Raygun |
Sound Engineer |
| Pierre Dozin |
Raygun |
Sound Engineer |
| Michael Dylst |
Raygun |
Sound Engineer |
Describe the creative idea
Imagine Home is a music donation project by TV channel Canvas and it’s war reporter Rudy Vrankcx to give young refugees in Belgium the chance to play music. It is an online platform where you don’t just donate money to help, you buy music notes and bring a piece of music to life. The more notes are sold, the more music you hear and the more young refugees can play music. Users can buy notes by selecting one and giving the amount they want. Every sold note, can be shared on social media.
Describe the execution
On imaginehome.canvas.be, you can find the partition of an exclusive track composed by Belgian composer Peter Baert and performed by young refugees in Belgium in collaboration with musicians in Mosul. When you pick a note and buy it, you can listen to it. The more notes are sold, the more the composition will reveal itself and the more music you can hear. Over 20 different instruments were recorded, each note was then isolated and exported as a separate track. All in all, we isolated almost 5.000 notes to compose the track in its entirety. when people buy a note, they are co-composing the song in real time. With zero notes sold, the song is a clean slate. The song only exists when people start buying notes.