| Title | TUNE INTO YOUR TRAVEL |
| Brand | KLM |
| Product/Service | KLM TUNE INTO YOUR TRAVEL |
| Category |
E02. Innovative Use of Technology |
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Entrant
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MEDIAMONKS Amsterdam, THE NETHERLANDS
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Idea Creation
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MEDIAMONKS Amsterdam, THE NETHERLANDS
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Idea Creation 2
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KLM Amstelveen, THE NETHERLANDS
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Production
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MEDIAMONKS Amsterdam, THE NETHERLANDS
|
Credits
| Martine van der Lee |
KLM |
Service and Campaign |
| Renske Siersema |
KLM |
Service and Campaign |
| Lucy Blogg |
KLM |
Digital Communications Manager |
| MediaMonks |
MediaMonks |
Creative Digital Production Partner |
Describe the creative idea
Tune into your Travel is a service to keep travelers engaged on their way to adventure. It is a Facebook camera AR filter with world and face filters, which transforms airport into 3 different dream destinations: Adventure, Beach or City. In the world filter, visitors kan follow 3d characters going about in their ‘world’. The face filters make the users seamlessly fit in the world with suitable attire, with the 3d characters responding to their facial expressions. For each world custom music was created, to create an even more complete experience. With this experience, KLM showed that while they can’t prevent waiting, they can make that wait worthwhile.
Describe the execution
Usually, this level of graphical detail and world-building can’t be found in a Facebook AR experience due to the 2mb file size limit. But by employing some advanced data techniques in AR studio, we expanded the platforms creative capabilities.
The Facebook camera AR experience targets KLM travelers and potential KLM travelers alike.
Before their departure, KLM passengers receive a flight status update containing a link to the adventure.
Geo-targeting campaign videos were created to spread word of the launch on Facebook and Instagram
The experience was rolled out at airports London and Amsterdam.