Title	RECRUITING CAR
Brand	VOLVO
Product/Service	VOLVO S90
Category	B02. Native & Built-in Feature Integration
Entrant	FAMOUSGREY BRUSSELS, BELGIUM
Idea Creation	FAMOUSGREY BRUSSELS, BELGIUM
PR	FAMOUS RELATIONS Brussels, BELGIUM
Production	FAMOUSGREY BRUSSELS, BELGIUM

Name	Company	Position
Peter Ampe	FamousGrey	Executive Creative Director
Jonathan Detavernier	FamousGrey	CXD
Tom Berth	FamousGrey	Creative
Geert De Rocker	FamousGrey	Creative
Maarten Breda	FamousGrey	Experience Director
Maarten Van Daele	FamousGrey	Strategist
Vincent Vandam	FamousGrey	Project Leader
Kris Vanderhulst	FamousGrey	Brand Leader
Carola Michiels	FamousGrey	Business Director
Sophie Engels	Famous Relations	PR Manager
Liedewij Verbiest	Famous Relations	PR Manager
Joanna Ryckaert	FamousGrey	Copywriter
Jonathan Lichtfeld	FamousGrey	Designer
Arno Van Biesen	FamousGrey	Developer
Jérémy Dillenbourg	FamousGrey	Developer
Gwen Vanhee	nocomputer	Developer
Wim Vanhenden	nocomputer	Developer
Bart De Bock	FamousGrey	Digital Producer
Marie Delrue	FamousGrey	Digital Producer
Bart Segers	FamousGrey	Operations Director
Emily Rammant	FamousGrey Productions	Production Director
Loes Fierens	FamousGrey Productions	RTV Producer
Marlies Neudt	FamousGrey Productions	RTV Producer
Frederik Zaman	/	Producer
Khaël Touag	/	Director
Piet Devaert	/	DOP
Stan Maertens	/	AD & Decor
Eli Sundermann	FamousGrey Productions	Sound Engineer
Sven Vanhee	FamousGrey Productions	Editing & Grading
Jelle Stroo	FamousGrey Productions	Editing & Grading

Describe the creative idea

"To make Volvo’s hiring process as innovative as our cars.” was the heart of our creative brief and we took it to the letter. By applying Artificial Intelligence to the car’s software and safety systems, we turned Volvo’s flagship luxury sedan into a car that is able to recruit its own technicians. It was named ‘The Recruiting Car’. We engineered software that enables the car to complete intake interviews tapping in to the vehicle’s speech- and face recognition features. By doing this, we completely changed the conversation from new car models to employment.

Describe the execution

Implementation The idea required a significant amount of real-time processing power. We used the pedestrian camera to identify the candidates. And via an integrated voice-enabled AI bot and text-to-speech software built into the Volvo's entertainment interface, we managed to convey a ‘human-like’ conversation with the candidates. Placement We installed the Recruiting Car (HR90) on the Motorshow in Brussels – Belgium’s biggest car event of the year. The Recruiting Car is now being used at dealerships to recruit technicians all around the country. Scale The campaign was announced on social media and through PR. During the launch, journalists came flocking to the Volvo stand, and Volvo’s innovative showpiece was mentioned in all the 7 o’clock news shows covering the Motorshow, reaching 6M people (57% of the population)