Title | RECRUITING CAR |
Brand | VOLVO |
Product/Service | VOLVO S90 |
Category |
E02. Innovative Use of Technology |
Entrant
|
FAMOUSGREY BRUSSELS, BELGIUM
|
Idea Creation
|
FAMOUSGREY BRUSSELS, BELGIUM
|
PR
|
FAMOUS RELATIONS Brussels, BELGIUM
|
Production
|
FAMOUSGREY BRUSSELS, BELGIUM
|
Credits
Peter Ampe |
FamousGrey |
Executive Creative Director |
Jonathan Detavernier |
FamousGrey |
CXD |
Tom Berth |
FamousGrey |
Creative |
Geert De Rocker |
FamousGrey |
Creative |
Maarten Breda |
FamousGrey |
Experience Director |
Maarten Van Daele |
FamousGrey |
Strategist |
Vincent Vandam |
FamousGrey |
Project Leader |
Kris Vanderhulst |
FamousGrey |
Brand Leader |
Carola Michiels |
FamousGrey |
Business Director |
Sophie Engels |
Famous Relations |
PR Manager |
Liedewij Verbiest |
Famous Relations |
PR Manager |
Joanna Ryckaert |
FamousGrey |
Copywriter |
Jonathan Lichtfeld |
FamousGrey |
Designer |
Arno Van Biesen |
FamousGrey |
Developer |
Jérémy Dillenbourg |
FamousGrey |
Developer |
Gwen Vanhee |
nocomputer |
Developer |
Wim Vanhenden |
nocomputer |
Developer |
Bart De Bock |
FamousGrey |
Digital Producer |
Marie Delrue |
FamousGrey |
Digital Producer |
Bart Segers |
FamousGrey |
Operations Director |
Emily Rammant |
FamousGrey Productions |
Production Director |
Loes Fierens |
FamousGrey Productions |
RTV Producer |
Marlies Neudt |
FamousGrey Productions |
RTV Producer |
Frederik Zaman |
/ |
Producer |
Khaël Touag |
/ |
Director |
Piet Devaert |
/ |
DOP |
Stan Maertens |
/ |
AD & Decor |
Eli Sundermann |
FamousGrey Productions |
Sound Engineer |
Sven Vanhee |
FamousGrey Productions |
Editing & Grading |
Jelle Stroo |
FamousGrey Productions |
Editing & Grading |
Describe the creative idea
"To make Volvo’s hiring process as innovative as our cars.” was the heart of our creative brief and we took it to the letter. By applying Artificial Intelligence to the car’s software and safety systems, we turned Volvo’s flagship luxury sedan into a car that is able to recruit its own technicians. It was named ‘The Recruiting Car’. We engineered software that enables the car to complete intake interviews tapping in to the vehicle’s speech- and face recognition features. By doing this, we completely changed the conversation from new car models to employment.
Describe the execution
Implementation
The idea required a significant amount of real-time processing power.
We used the pedestrian camera to identify the candidates. And via an integrated voice-enabled AI bot and text-to-speech software built into the Volvo's entertainment interface, we managed to convey a ‘human-like’ conversation with the candidates.
Placement
We installed the Recruiting Car (HR90) on the Motorshow in Brussels – Belgium’s biggest car event of the year. The Recruiting Car is now being used at dealerships to recruit technicians all around the country.
Scale
The campaign was announced on social media and through PR. During the launch, journalists came flocking to the Volvo stand, and Volvo’s innovative showpiece was mentioned in all the 7 o’clock news shows covering the Motorshow, reaching 6M people (57% of the population)