| Title | SCARS OF DEMOCRACY |
| Brand | STROKE ART FAIR |
| Product/Service | SCARS OF DEMOCRACY |
| Category |
A02. Digital Illustration |
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Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation 2
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PLAN.NET Munich, GERMANY
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Media Placement
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MEDIAPLUS Munich, GERMANY
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Production
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PLAN.NET Munich, GERMANY
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Production 2
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FIELD OF VIEW MEDIA Feldafing, GERMANY
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Additional Company
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STUDIO HEU.LAND Munich, GERMANY
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Additional Company 2
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CAPO'S FINEST Munich, GERMANY
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Credits
| Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Carsten Popp |
PLAN.NET GERMANY |
Creative Concept |
| Maximilian Schoengen |
SERVICEPLAN GERMANY |
Global Creative Strategist |
| Michael Sundermann |
PLAN.NET GERMANY |
Creative Director |
| Jennifer Lunkeit |
PLAN.NET GERMANY |
Art Direction |
| Vanessa Holz |
PLAN.NET GERMANY |
Junior Art Direction |
| Andreas Rossbach |
PLAN.NET GERMANY |
UX Design |
| Andreas Kuhnen |
PLAN.NET GERMANY |
Service Design |
| Ralf Luethy |
Field of View Media |
Executive Producer |
| Gareth Watson |
PLAN.NET GERMANY |
Senior Editor Content |
| Toni Ehlert |
PLAN.NET GERMANY |
Account Manager |
| Marc Schmitt |
PLAN.NET GERMANY |
Managing Director |
| Volker Heuer |
Studio Heu.Land |
Conceptual Design |
| Marius Landscheid |
Studio Heu.Land |
Creative Code |
| Julian Hartwig |
NeonBlack UG |
Photographer |
| Philipp Emilianof |
PLAN.NET GERMANY |
Sound Design |
| Markus Maczey |
PLAN.NET GROUP |
Chief Creative Officer |
Describe the creative idea
„The rights of artists to express themselves freely are under threat worldwide...”
Deeyah Khan, Unesco Ambassador for Artistic Freedom and Creativity
STROKE Art Fair supports artists that are bold enough to defend and articulate their point of view. STROKE embraces the importance of the freedom of expression in arts and entertainment: a human right as of 1948 set out in Article 19 by the United Nations General Assembly.
Together with street artist ‘Capo’s Finest’, an immersive online gallery was created – based on large scale watercolor portraits on Khadi hand- made paper. A courageous look at 8 political leaders and their decisions – interpreted as tattoos, symbolizing irrevocability of political actions.
Each motive is mirrored by handpicked content snippets from a wide range of global news portals.
Every user is invited to download the portraits including article 19, share the online gallery and spread the spirit of resistance.
Describe the execution
By creating the digital gallery scars-of-democracy.com, we decided to arrange the 8 politicians in a dark, sombre atmosphere in order to emphasize the meaning of the things they tried to keep from the public eye. As the original Artworks were painted in a 1:1 scale to represent the same eye level between politician and visitor we had to have the same striking appearance on our website. So, for maximum user experience, we didn’t squeeze the artwork onto miniature mobile screens: it's desktop only. Starting with a compact introduction video – which serves to sensitize the viewer on the right to freedom of opinion and expression – the user can then browse through the digital vernissage via an intelligent left/right navigation to have a closer look at the preferred statesman.
By hovering, interactive content modules let you get under the skin of the ‘real news’ stories behind each tattoo – a result of an almost 6 weeks lasting online research to find the best matches for relating news videos, far beyond fake news. Showing a bulk of high resolution images combined with around 200 corresponding video-snippets within an acceptable loading time really made us push into using only the latest in browser technologies.
Accompanied by an out-of-home flight, we launched the online experience on World Design Day on April 27th, 2018 and invited the entire internet to find out about the inconvenient truth. Just two weeks later from May 9th until the 13th of May we presented both: the digital and the analogue experience within the offline event stroke artfair to an international audience. More than 5000 visitors started a vivid discussion on the value of article 19 and pushed our Instagram channel at the same time.