Title | LUFTHANSA "OPEN SEATS" |
Brand | LUFTHANSA |
Product/Service | LUFTHANSA |
Category |
E01. AR, VR & Mixed Reality |
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation 2
|
3SPIN Darmstadt, GERMANY
|
Production
|
3SPIN Darmstadt, GERMANY
|
Production 2
|
27 KILOMETER ENTERTAINMENT Hamburg, GERMANY
|
Production 3
|
GLOBAL EXHIBIT GROUP EXPOTECHNIK HEINZ SOSCHINSKI Taunusstein, GERMANY
|
Production 4
|
THE SOUNDSHACK Hamburg, GERMANY
|
Credits
Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
Thomas Heinz |
Kolle Rebbe GmbH |
Executive Creative Director |
Christian Kroll |
Kolle Rebbe GmbH |
Executive Creative Director |
Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
Elisabeth Andersen |
Kolle Rebbe GmbH |
Account Manager |
Lars Hartmann |
Kolle Rebbe GmbH |
Account Manager |
Robert Westphal |
Kolle Rebbe GmbH |
Art Director |
Robin Seufert |
Kolle Rebbe GmbH |
Art Director |
Tobias Schwaiger |
Kolle Rebbe GmbH |
Copywriter / Concept |
Eniola Falase |
Kolle Rebbe GmbH |
Copywriter / Concept |
Oliver Göck |
3spin GmbH & Co KG |
Managing Director, Account Supervisor |
Thomas Hoger |
3spin GmbH & Co KG |
Executive Creative Director, Strategy |
Wanda Kesel |
3spin GmbH & Co KG |
Account Manager |
Dominik Lischka |
3spin GmbH & Co KG |
Graphic Designer |
Thomas Quiring |
3spin GmbH & Co KG |
Concept |
Gunter Sterr |
3spin GmbH & Co KG |
Concept |
Annica Stähly |
3spin GmbH & Co KG |
Production Manager |
Thomas Poursanidis |
3spin GmbH & Co KG |
Audio/Video |
Sascha Kaurin |
3spin GmbH & Co KG |
3D |
Andreas Herbig |
3spin GmbH & Co KG |
Development (Installation) |
Christine Coenen |
3spin GmbH & Co KG |
Development (Installation) |
Christoph Manschitz |
3spin GmbH & Co KG |
Development (Installation) |
Ingo Schäfer |
3spin GmbH & Co KG |
Development (Installation) |
Miguel Wicht |
3spin GmbH & Co KG |
Development (Web) |
Jürgen Steitz |
3spin GmbH & Co KG |
Development (Web) |
Dierck Prüssing |
ET Global Exhibit Group Expotechnik Heinz Soscvhinski GmbH |
Account Manager |
Jeremias Stock |
ET Global Exhibit Group Expotechnik Heinz Soscvhinski GmbH |
Account Manager |
Hannes Mielke |
The SoundShack GmbH |
Audio Engineer |
Describe the creative idea
OpenSeats is the world’s first intelligent Mixed Reality experience. Letting people experince the wonder of travel in an instant.
Describe the execution
The installation unit that brought a creative twist into the traditional out-of-home media turning a billboard-sized digital display/screen into a fully interactive world.
For the first time, users had an immersive and responsive Augmented Reality experience that required no extra hardware or wearable devices, which made for a non-isolated virtual experience. With speech recognition; saying the word ‘yes’ launched the experience. Through face recognition and motion tracking an algorithm recognised the users’ mood and skills to create a personalised user journey.