|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A06 Retail
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Gold
|
FRESH PRINTS
ALDI
FRESH PRODUCTS |
McCANN SPAIN Madrid
|
SPAIN |
McCANN SPAIN
Madrid
|
SPAIN |
Short List |
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS |
McCANN SPAIN Madrid
|
SPAIN |
McCANN SPAIN
Madrid
|
SPAIN |
Short List |
|
A07 Travel
|
DOUBLE DESTINATION GUIDES
EASYJET
DOUBLE DESTINATION GUIDES |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Short List |
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
Short List |
|
A08 Leisure
|
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18 |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Bronze
|
|
A09 Media / Entertainment
|
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
|
FINLAND |
Short List |
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Silver
|
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND
NEWSPAPER |
ROTHCO | ACCENTURE INTERACTIVE Dublin
|
IRELAND |
ROTHCO | ACCENTURE INTERACTIVE
Dublin
|
IRELAND |
Short List |
BIHOR COUTURE
BEAU MONDE
PUBLISHING |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
Short List |
|
A10 B2B
|
THE BIOGRAPHY OF TOMORROW
GOOGLE CLOUD FRANCE
GOOGLE CLOUD SERVICES |
HEREZIE GROUP Paris
|
FRANCE |
HEREZIE GROUP
Paris
|
FRANCE |
Silver
|
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT |
ABBY PRIEST Stockholm
|
SWEDEN |
ABBY PRIEST
Stockholm
|
SWEDEN |
Bronze
|
|
A12 Corporate Social Responsibility (CSR) / Corporate Image
|
SAVE OUR SPECIES
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Silver
|
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG
TECHNOLOGY |
CHEIL WORLDWIDE Madrid
|
SPAIN |
CHEIL WORLDWIDE
Madrid
|
SPAIN |
Short List |
|
A13 Not-for-profit / Charity / Government
|
DARE TO SPONSOR
SPECIAL OLYMPICS BELGIUM
INTEGRATED SPORTS & PLAY UNIFIED |
LDV UNITED Antwerp
|
BELGIUM |
LDV UNITED
Antwerp
|
BELGIUM |
Bronze
|
WORK FOR ALS
ALS LIGA BELGIUM
HEALTHCARE SERVICE |
PUBLICIS BRUSSELS
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Bronze
|
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION |
HAPPINESS BRUSSELS Brussels
|
BELGIUM |
HAPPINESS BRUSSELS
Brussels
|
BELGIUM |
Short List |
BORDEAUX 2050
AJE
WINE BOTTLE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Silver
|
|
B01 Mailing
|
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG
TECHNOLOGY |
CHEIL WORLDWIDE Madrid
|
SPAIN |
CHEIL WORLDWIDE
Madrid
|
SPAIN |
Short List |
|
B02 Use of Ambient Media: Small Scale
|
SAVE OUR SPECIES
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
BORDEAUX 2050
AJE
WINE BOTTLE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Bronze
|
|
B03 Use of Ambient Media: Large Scale
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
GO WITH THE FAKE
DIESEL
CLOTHES |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
PUBLICIS
New York
|
ITALY
USA |
Short List |
|
B04 Use of Broadcast
|
TESTDRIVE THE COMMERCIAL
VOLVO
VOLVO V90 |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUSGREY BRUSSELS
|
BELGIUM |
Bronze
|
|
B05 Use of Print / Outdoor
|
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
|
FINLAND |
Short List |
FRESH PRINTS
ALDI
FRESH PRODUCTS |
McCANN SPAIN Madrid
|
SPAIN |
McCANN SPAIN
Madrid
|
SPAIN |
Short List |
|
B06 Use of Technology
|
FEATURING ALEXA
TOO MANY T'S
TOO MANY T'S |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
TOO MANY T'S
London
|
GERMANY
UNITED KINGDOM |
Short List |
|
C01 Use of Digital Platforms
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Gold
|
GAME OF TORRENTS
MEDIA MARKT
VIDEO |
WUNDERMAN Antwerp
|
BELGIUM |
WUNDERMAN
Antwerp
|
BELGIUM |
Short List |
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION |
HAPPINESS BRUSSELS Brussels
|
BELGIUM |
HAPPINESS BRUSSELS
Brussels
|
BELGIUM |
Silver
|
|
C02 Use of Mobile
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
C03 Use of Social Platforms
|
UNMASKING A RACIST AGENDA
EKSTRA BLADET
NEWSPAPER |
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen
|
DENMARK |
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
|
DENMARK |
Short List |
SUSTAIN
HUAWEI
P20 |
FCB INFERNO London
|
UNITED KINGDOM |
FCB INFERNO
London
|
UNITED KINGDOM |
Short List |
DOGS FOR DOGS
PEDIGREE
CHARITY |
CLM BBDO Paris
|
FRANCE |
CLM BBDO
Paris
|
FRANCE |
Short List |
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE |
DDB Amsterdam
|
THE NETHERLANDS |
DDB
Amsterdam
TRIBAL
Amstelveen
|
THE NETHERLANDS |
Short List |
|
C05 Co-creation & User Generated Content
|
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE |
DDB Amsterdam
|
THE NETHERLANDS |
DDB
Amsterdam
TRIBAL
Amstelveen
|
THE NETHERLANDS |
Short List |
THE VOICE OF VOICES
NEMO
HEALTHCARE |
McCANN MILAN
|
ITALY |
McCANN MILAN
|
ITALY |
Short List |
|
D01 Data Strategy
|
THE VOICE OF VOICES
NEMO
HEALTHCARE |
McCANN MILAN
|
ITALY |
McCANN MILAN
|
ITALY |
Short List |
|
E01 Acquisition & Retention
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Silver
|
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
Short List |
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT |
ABBY PRIEST Stockholm
|
SWEDEN |
ABBY PRIEST
Stockholm
|
SWEDEN |
Silver
|
|
E02 Launch / Re-launch
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Grand Prix
|
BORDEAUX 2050
AJE
WINE BOTTLE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Bronze
|
GO WITH THE FAKE
DIESEL
CLOTHES |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
PUBLICIS
New York
|
ITALY
USA |
Bronze
|
|
F01 Copywriting
|
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
|
F02 Art Direction / Design
|
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
|
F03 Experience Design
|
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Bronze
|
|
G01 Integrated Campaign Led by Direct
|
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18 |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
|
G02 Low Budget / High Impact Campaign
|
BIHOR COUTURE
BEAU MONDE
PUBLISHING |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
Bronze
|