Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A06 Retail
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Gold
FRESH PRINTS
ALDI
FRESH PRODUCTS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
A07 Travel
DOUBLE DESTINATION GUIDES
EASYJET
DOUBLE DESTINATION GUIDES
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
A08 Leisure
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Bronze
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
Short List
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND
NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND
Short List
BIHOR COUTURE
BEAU MONDE
PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
A10 B2B
THE BIOGRAPHY OF TOMORROW
GOOGLE CLOUD FRANCE
GOOGLE CLOUD SERVICES
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Silver
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Bronze
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG
TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
Short List
A13 Not-for-profit / Charity / Government
DARE TO SPONSOR
SPECIAL OLYMPICS BELGIUM
INTEGRATED SPORTS & PLAY UNIFIED
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
Bronze
WORK FOR ALS
ALS LIGA BELGIUM
HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Bronze
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Short List
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Silver
B01 Mailing
WAR CORRESPONDENTS ON BREAST CANCER
SAMSUNG
TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
Short List
B02 Use of Ambient Media: Small Scale
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Bronze
B03 Use of Ambient Media: Large Scale
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Short List
B04 Use of Broadcast
TESTDRIVE THE COMMERCIAL
VOLVO
VOLVO V90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Bronze
B05 Use of Print / Outdoor
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
Short List
FRESH PRINTS
ALDI
FRESH PRODUCTS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
B06 Use of Technology
FEATURING ALEXA
TOO MANY T'S
TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
TOO MANY T'S
London
GERMANY
UNITED KINGDOM
Short List
C01 Use of Digital Platforms
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Gold
GAME OF TORRENTS
MEDIA MARKT
VIDEO
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Silver
C02 Use of Mobile
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
C03 Use of Social Platforms
UNMASKING A RACIST AGENDA
EKSTRA BLADET
NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
SUSTAIN
HUAWEI
P20
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Short List
DOGS FOR DOGS
PEDIGREE
CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
C05 Co-creation & User Generated Content
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
THE VOICE OF VOICES
NEMO
HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Short List
D01 Data Strategy
THE VOICE OF VOICES
NEMO
HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Short List
E01 Acquisition & Retention
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Silver
E02 Launch / Re-launch
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Grand Prix
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Bronze
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Bronze
F01 Copywriting
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
F02 Art Direction / Design
THE GALLERY OF EMERGING SPECIES
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
F03 Experience Design
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Bronze
G01 Integrated Campaign Led by Direct
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
G02 Low Budget / High Impact Campaign
BIHOR COUTURE
BEAU MONDE
PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Bronze