SOLAR GRAFFITI

ClientENGIE
Category A12. Corporate Social Responsibility (CSR) / Corporate Image
TitleSOLAR GRAFFITI
Product/ServiceENGIE X HELIATEK
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Production CARNIBIRD Paris, FRANCE
Additional Company ENGIE Courbevoie, FRANCE
Credits
Name Company Position
Bruno Bertelli Publicis Worlwide London
Elie Trotignon Publicis Conseil Executive Creative director
Anthony Clouet Publicis Conseil Copywriter
Nicolas Denis Publicis Conseil Art Director
Aurore Duhamel Publicis Conseil Account Manager
Marion Gautier Falret Publicis Conseil Account Director
Océane Auget Publicis Conseil Account Director
Tristan de Laval Publicis Conseil Account Executive
Patricia Denis Du Péage Publicis Conseil Process Manager
Inès Blanfuney Publicis Conseil Strategic Planner
Florent Villiers Publicis Conseil Tv Producer
Vincent Teffene Publicis Conseil Motion Designer
Luc Wise Publicis Conseil Chief Strategic Officer

Why is this work relevant for Direct?

It’s a special construction, innovative and immersive that allows to realize, by experiencing, that an energy company can adapt to every environment while preserving these environments.

Background

In one of the 3 most dangerous and polluted district in Mexico City, there are many assaults, especially at night. The residents won’t leave their homes anymore, graffiti invaded the walls and visitors flee the area. How can we recreate an harmony between the people and their neighborhood.

Describe the creative idea

ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy.

Describe the strategy

This project, as all of the other « Harmony Projects », aims to demonstrate that ENGIE goes beyond energy and is committed to recreate more harmony between people and their environment. It is a corporate approach.

Describe the execution

In this neighborhood of Mexico, we chose a gathering place, unlighted and dangerous. We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment. We then worked on all the graffitis in which we incorporated new generation organic solar panels. From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels.

List the results

4 months later, all eyes are now turned to this neighborhood, but the most important results since are: 0 felony and crime! Hope it will last…