Title | CUSTOMER FOR 100 YEARS |
Brand | SWISS LIFE |
Product/Service | LIFE INSURANCE |
Category |
B05. Use of Print / Outdoor |
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Media Placement
|
ZIPMEDIA Zürich, SWITZERLAND
|
Credits
Markus Ruf |
Ruf Lanz, Zurich |
Creative Direction |
Danielle Lanz |
Ruf Lanz, Zurich |
Creative Direction |
Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
Isabelle Hauser |
Ruf Lanz, Zurich |
Art Direction |
Ursula Jaag |
Ruf Lanz, Zurich |
Account Executive |
Caroline Nünlist |
ZipMedia, Zurich |
Media |
Background
Swiss Life is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime. The intention was to bring this to mind in our fast-paced age.
Solution:
We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated on his 101st birthday in a special way.
Describe the creative idea
Hans Knecht’s favorite newspaper is the renowned “Neue Zürcher Zeitung”. For Hans Knecht’s 101st birthday we arranged for the entire edition of the newspaper to appear with the title page from the day of his birth: June 7, 1917. With a corresponding explanation inside.
List the results
1. A moving birthday celebration for Hans Knecht.
2. A newspaper that caught the eye of 239’000 readers.
3. 239,000 readers who now know: Swiss Life has served satisfied customers for over 100 years.