Title Brand Product / Service Entrant Company Location Award
B03 Use of Ambient Media: Large Scale
SMART ELECTRIC DRIVE CARSINO
DAIMLER AG / SMART / SMART ELECTRIC DRIVE
BBDO Berlin GERMANY
PROUD TRAMS
VÄSTTRAFIK PUBLIC TRANSPORT / PUBLIC TRANSPORT
FORSMAN & BODENFORS Gothenburg SWEDEN
DATABLOOM
PUBLICIS.SAPIENT (SELF-PROMOTION) / SELF -PROMOTION
SAPIENTRAZORFISH London UNITED KINGDOM
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY
THE BIKE LIGHT LANE
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM
ENGRAVED MEMORIES
ACTION INNOCENCE / ACTION INNOCENCE
HAVAS GENEVA SWITZERLAND
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
B04 Use of Broadcast
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM
KIA COMMERCIAL BRAKE
KIA MOTORS BELGIUM / KIA
MORTIERBRIGADE Brussels BELGIUM
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY
THE UNEXPECTED COMMERCIAL
PALM BREWERIES / RODENBACH
WUNDERMAN Antwerp BELGIUM
TESTDRIVE THE COMMERCIAL
VOLVO / VOLVO V90
FAMOUSGREY BRUSSELS BELGIUM
Bronze
KETNET SUBS
VRT / KETNET JUNIOR
FAMOUSGREY BRUSSELS BELGIUM
B05 Use of Print / Outdoor
THE BIOGRAPHY OF TOMORROW
GOOGLE CLOUD FRANCE / GOOGLE CLOUD SERVICES
HEREZIE GROUP Paris FRANCE
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND
Short List
THE WORLD’S MOST BORING BILLBOARD
SIOO:X / SIOO:X PREMIUM WOOD SURFACE PROTECTION
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
#FAIRBNB
BEER POINT / PUB
KINOGRAF Kiev UKRAINE
GET FIT FOR SUMMER
BASIC-FIT / GYM
XXS AMSTERDAM Schiphol THE NETHERLANDS
BOOBLESS BABE
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
DYSLEXIA TAKEOVER
MCDONALD'S / FAST FOOD
NORD DDB Stockholm SWEDEN
THE BIG MAC 50 QUEST
MCDONALD'S ITALIA / RESTAURANTS
LEO BURNETT ITALY Milan ITALY
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS
CUSTOMER FOR 100 YEARS
SWISS LIFE / LIFE INSURANCE
RUF LANZ Zürich SWITZERLAND
FRESH PRINTS
ALDI / FRESH PRODUCTS
McCANN SPAIN Madrid SPAIN
Short List
FONTS FOR FREEDOM
REPORTERS WITHOUT BORDERS / FREEDOM OF PRESS
SERVICEPLAN GERMANY Munich GERMANY
B06 Use of Technology
HUMAN MONUMENTS
THALYS / THALYS HIGH SPEED RAIL NETWORK
ROSAPARK Paris FRANCE
PETA "EYE TO EYE"
PETA DEUTSCHLAND E.V. / PETA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
FEATURING ALEXA
TOO MANY T'S / TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY
Short List
THE HOMELESS WEBSHOP
SOLIDARITÉ GRANDS FROIDS / NON PROFIT
TBWA\BELGIUM Brussels BELGIUM
LUFTHANSA "WALK-IN ADS"
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
A MOON FOR ALL MANKIND
SAMSUNG / TELECOMS
IRIS London UNITED KINGDOM
C01 Use of Digital Platforms
#LIFECHANGINGPLACES
DEUTSCHE LUFTHANSA AG / LUFTHANSA INSPIRATION-CAMPAIGN
DDB GERMANY HAMBURG GERMANY
UNSILENCED
LA PAROLE AUX SOURDS / LA PAROLE AUX SOURDS
BETC Paris FRANCE
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE
I AM HUMAN
IGFM / IGFM
SERVICEPLAN GERMANY Munich GERMANY
ADOPTIFY
TIERSCHUTZVEREIN MUENCHEN E.V. / ADOPTIFY
SERVICEPLAN GERMANY Munich GERMANY
SAY IT WITH SKY
SKY GERMANY / SKY
SERVICEPLAN GERMANY Munich GERMANY
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE
Gold
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN
GAME OF TORRENTS
MEDIA MARKT / VIDEO
WUNDERMAN Antwerp BELGIUM
Short List
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM
Silver
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND
FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY
THE SHOE CREATOR
PUBLIC EYE / SHOE INDUSTRY
FREUNDLICHE GRÜSSE Zürich SWITZERLAND
PINK TRIANGLE ISSUE
VANGARDIST PROGRESSIVE MEN´S MAGAZINE / ACTIVISM
SERVICEPLAN GERMANY Munich GERMANY
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK
C02 Use of Mobile
SHAKE PARKINSON OFF
ICM PARKINSON / PREVENTION OF PARKINSON'S DISEASE
PUBLICIS CONSEIL Paris FRANCE