| Title | NEW BOVSKA FABIA |
| Brand | ŠKODA POLSKA |
| Product/Service | ŠKODA FABIA |
| Category |
A06. Live Broadcast / Live Streaming |
|
Entrant
|
ISOBAR POLAND Warsaw, POLAND
|
|
Idea Creation
|
ISOBAR POLAND Warsaw, POLAND
|
|
PR
|
ISOBAR POLAND Warsaw, POLAND
|
|
Production
|
ISOBAR POLAND Warsaw, POLAND
|
Credits
| Natalia Skrzypek |
DENTSU AEGIS NETWORK POLSKA |
STACK LEADER |
| ROMAN TERELAK |
POSTERSCOPE POLAND |
Business Development Manager |
| Robert Kubicki |
ISOBAR POLAND |
CREATIVE GROUP HEAD |
| LUKASZ ZULAWSKI |
ISOBAR POLAND |
SENIOR ART DIRECTOR |
| JOANNA BIERNACKA |
ISOBAR POLAND |
CREATIVE DIRECTOR |
| LUKASZ KOTLINSKI |
ISOBAR POLAND |
DEPUTY CREATIVE DIRECTOR |
| ARTUR GANSKI |
ISOBAR POLAND |
Senior Graphic Designer |
| PIOTR POLIT |
ISOBAR POLAND |
CREATIVE DEVELOPER |
| MICHAL SOLARSKI |
ISOBAR POLAND |
Motion Designer |
| MARTA KARTASINSKA |
ISOBAR POLAND |
Digital Production Manager |
| JAN ZAGRODZKI |
ISOBAR POLAND |
GROUP ACCOUNT MANAGER |
| ANNA KRAWCZYK |
ISOBAR POLAND |
Senior Account Executive |
| LUKASZ KAZIMIERCZAK |
ISOBAR POLAND |
Account Manager |
| TOMASZ BARTNIK |
ISOBAR POLAND |
CLIENT PARTNER |
| TADEUSZ ŚLIWA |
FREELANCE |
DIRECTOR |
| MICHAL DĄBAL |
FREELANCE |
CAMERA OPERATOR |
| Fares Corbani |
FREELANCE |
STEADICAM MASTER |
| DARIUSZ WALASZCZYK |
FREELANCE |
SCENOGRAPHER |
| MAGDALENA GRABOWSKA WACŁAWEK |
ARTIST "BOVSKA" |
CELEBRITY |
| DANIEL PACHELSKI |
FREELANCE |
LECTOR |
| JAROSLAW BOLINSKI |
PROPELLER FILM |
MANAGING DIRECTOR |
| MARCIN IMACH |
PROPELLER FILM |
PRODUCTION COORDINATOR |
| Damian Opałka |
PROPELLER FILM |
PRODUCTION ASSISTANT |
| Konrad Wróbleski |
PROPELLER FILM |
PRODUCTION ASSISTANT |
| Joanna Andryszewska |
ISOBAR POLAND |
CONTENT MODERATOR |
| Przemysław Mystkowski |
ISOBAR POLAND |
CONTENT MODERATOR |
| Kamil Malinowski |
ISOBAR POLAND |
CONTENT CREATOR |
| MARTYNA ADAMSKA |
DENTSU AEGIS NETWORK POLSKA |
PR COORDINATOR |
Why is this work relevant for Entertainment?
To be visible with our message, we became a part of every-week entertainment.
Our live tv content was placed in the biggest talent live show. It was difficult, because every talent show based on difficult almost impossible performances. Our commercial and content was exciting in the same way, as viewers expected.
Background
Situation: to attract younger audience we needed something more, than regular tv campaign.
Brief: to present key features from new skoda fabia – new, big radio panel. Big trunk and blind spot detector system.
Objectives: it’s very hard to get audience on autumn, when every tv station starts with new shows, series, etc..
Describe the creative idea
If our slogan is “now you got it all”, why we can’t show that skoda fabia has all?
The longest commercial. In one mastershoot? Broadcasted live on tv / facebook / youtube / cinemas / stores / websites? With artist singing live during commercial? With live concert direCtly followed the commercial?
Why not? So we did it.
Describe the strategy
One unique event, targeted to big-city audience (talent show viewers), young and bald (fb/yt/www live events viewers). One airing to whole target group at once in the prime time.
Describe the execution
Our commercial was aired durng the special break in the biggest live talent show in tv.
Before that we have streaming live on digital and social channels with “behind the scenes” content.
After commercial we back to streaming live on digital and social channels with live concert from the stage, where we shooted commercial.
Everything was on one take, even “logo animation”.
Describe the outcome
Over 3 mio people watching live on tv and internet
Over 1 mio watching materials after this event
We had press/tv notification on every polish news websites and tv.