Title | I'VE DREAMT SO MUCH |
Brand | INTERMARCHÉ |
Product/Service | INTERMARCHÉ |
Category |
A02. TV & VOD: Fiction & Non-Fiction |
Entrant
|
ROMANCE Paris, FRANCE
|
Idea Creation
|
ROMANCE Paris, FRANCE
|
Production
|
CARNIBIRD Paris, FRANCE
|
Production 2
|
THE Paris, FRANCE
|
Credits
Alexandre Hervé |
Romance |
Executive Creative Director |
Christophe Lichtenstein |
Romance |
President |
Romain Roux |
Romance |
Head of Planning |
Philippe Pinel |
Romance |
Creative |
Frédérick Lung |
Romance |
Creative |
Marie-Laure Dangeon |
Romance |
Associate Director |
Estelle Littaye |
Romance |
Account officer |
Sophie Megrous |
Romance |
Head of Production |
Sylvie Dumas |
Romance |
Producer |
Katia Lewkowicz |
Carnibird |
Director |
Juliette Desmarescaux |
Carnibird |
Executive Producer |
Hubert Brault |
Carnibird |
Line producer |
Georges Lechaptois |
Carnibird |
DOP Lighting Cameraman |
Clement Price Thomas |
Carnibird |
Production Designer |
Elodie Demey |
Carnibird |
Casting Director |
Thierry Hos |
Carnibird |
Editor |
Alexandre Rabia |
THE |
Sound Producer |
Caroline Puechoultres |
Intermarché |
Marketing Director |
Vincent Bronsard |
Intermarché |
Marketing manager |
Vincent Fièvre |
Intermarché |
Communication Manager |
Véronique Legueult |
Intermarché |
Communication Officer |
Sandrine Bousquet |
Intermarché |
Communication Officer |
Why is this work relevant for Entertainment?
« J’ai tant rêvé » is a 2’30” minutes emotional movie-like film created for the internet and television. It has been shot by cinema director Katia Lewkowicz. It continues Intermarché’s run of emotional storytelling, enhanced by romantic music (“L’amour l’amour”), this time with “J’ai tant rêvé” from Henri Salvador.
Background
This ad is part of the grocery chain's effort to help people eat a little better everyday.
After having moved audiences everywhere with « L’amour l’amour », lntermarché intends on re-awakening those cherished childhood memories for the Christmas season. ln the same spirit as Proust's famous description of his treasured madeleine, lntermarché is celebrating the artichoke, because the brand's goal remains unchanged: to help you eat a little better every day.
Describe the creative idea
When a young boy realizes Christmas is in jeopardy because Santa Claus is too large to fit down the chimney, he decides, with the help of his big sister, to tackle the problem. Working right up to the big day, the siblings toil away to make sure Santa eats better. Each day they prepare small meals using lntermarché's products for the jolly old elf in the hopes of saving Christmas. What the two lack in talent, they make up for in adorability. Will their plan work? One thing is certain: they'll come out of the experience closer than ever.
Describe the strategy
When it comes to food, the Christmas season is all about excess, never-ending meals, fat food, sugar, foie gras, wine, deserts, liqueurs…especially in France. So how do you make it culturally and contextually acceptable and relevant for a brand like Intermarché to talk about how they can help you eat a little better ? You invent a Christmas tale. Indeed, anything is acceptable and charming if it comes out of a child’s imagination.
Describe the execution
starting on Sunday November, 26th 2017 and all through the month of December 2017. Target audience : families
Social Media
Facebook (from 27.11.2017 to 11.12.2017)
Twitter (Trending Topic + First View on 27.11.2017)
Cinema
593 theaters across France
TV
Channels: TF1, M6, C+, France TV, W9, TMC, NT1, NRJ 12, HD1, Num 23, Chérie 25, 13ème rue, CNews, Paris Première.
Number of airings: 3520 + Online replays
Describe the outcome
The film was seen 12 million times on Facebook and Twitter with an engagement rate of 3% (three times the average).