Title | LAST WORDS |
Brand | GERMAN ASSOCIATION OF CHILDREN´S HOSPICES |
Product/Service | AWARENESS |
Category |
B03. Fundraising & Advocacy |
Entrant
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Idea Creation
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Idea Creation 2
|
MEDIAPLUS Munich, GERMANY
|
Media Placement
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Media Placement 2
|
MEDIAPLUS Munich, GERMANY
|
Credits
Alexander Schill |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Chief Creative Officer |
Matthias Harbeck |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Creative Managing Partner |
Mike Rogers |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Creative Partner |
Christoph Bohlender |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Creative Director |
Matthias Jester-Pfadt |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Creative Director |
Hans Weizenegger |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Copywriter |
Rebecca Hartmann |
- |
Illustrator |
Katrin Hein |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Art Buyer |
Thomas Koch |
- |
Ambassador |
Lukas Pachoinig |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Creative Media Manager |
Gülaycan Coban |
Serviceplan Health & Life / Serviceplan Group / Media Plus |
Account Manager |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
As this was a campaign for a charitable organization, there were no restrictions or regulations for the campaign communication.
Describe the target audience and why your work is relevant to them.
Pharma audience types:
The target audience were all indivdiuals who worked or traveled or were passing by the train stations and airports to collect donations.
This was also open to the general audience through social media (Facebook).
Cultural/Context information for the jury
There are no cultural or local references that are included in the campaign.