Title | LUCKY DAY |
Brand | FFC |
Product/Service | FRENCH FEDERATION OF CARDIOLOGY |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
HUMANSEVEN Paris, FRANCE
|
Idea Creation
|
HUMANSEVEN Paris, FRANCE
|
Production
|
STANDARD FILMS Paris, FRANCE
|
Production 2
|
HRCLS Paris, FRANCE
|
Credits
Xavier Beauregard |
HumanSeven |
Not part of the agency |
Jerôme Gonfond |
HumanSeven |
Not part of the agency |
Jordan Molina |
HumanSeven |
Artistic Director |
Ludovic Miege |
HumanSeven |
Copywriter |
Frederick Lutge |
HumanSeven |
Copywriter |
Ingrid Vasseur |
HumanSeven |
TV Producer |
Sébastien Petretti |
Standard |
Director |
Jules Dieng |
Standard |
Producer |
Anthony Leblond |
HRCLS |
Post production sound |
Louise Trojani |
HRCLS |
Sound Producer |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
Laws govern communication about medications. The message gives tips : By walking more you will help your heart.
Describe the target audience and why your work is relevant to them.
Pharma audience types:
We targetted especially women between 30 and 60 year old. They walk less than before as they used more their car. By walking they could reduce by half infarctus risks.
Write a short summary of what happens in the film
A woman spend her day running everywhere, going up and down the stairs, rushing...
What seems to us being a bad day, finally appears to be good for her heart because it makes her walk.
Cultural/Context information for the jury
This commercial use subtle humor to lead us down the wrong path. It is not until the end that we reveal through the claim that this woman was in fact lucky.