LUCKY DAY

Short List
ClientFFC
Category B02. Non-profit / Foundation-led Education & Awareness
TitleLUCKY DAY
Product/ServiceFRENCH FEDERATION OF CARDIOLOGY
Entrant HUMANSEVEN Paris, FRANCE
Idea Creation HUMANSEVEN Paris, FRANCE
Production STANDARD FILMS Paris, FRANCE
Production 2 HRCLS Paris, FRANCE
Credits
Name Company Position
Xavier Beauregard HumanSeven Not part of the agency
Jerôme Gonfond HumanSeven Not part of the agency
Jordan Molina HumanSeven Artistic Director
Ludovic Miege HumanSeven Copywriter
Frederick Lutge HumanSeven Copywriter
Ingrid Vasseur HumanSeven TV Producer
Sébastien Petretti Standard Director
Jules Dieng Standard Producer
Anthony Leblond HRCLS Post production sound
Louise Trojani HRCLS Sound Producer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

Laws govern communication about medications. The message gives tips : By walking more you will help your heart.

Describe the target audience and why your work is relevant to them. Pharma audience types:

We targetted especially women between 30 and 60 year old. They walk less than before as they used more their car. By walking they could reduce by half infarctus risks.

Write a short summary of what happens in the film

A woman spend her day running everywhere, going up and down the stairs, rushing... What seems to us being a bad day, finally appears to be good for her heart because it makes her walk.

Cultural/Context information for the jury

This commercial use subtle humor to lead us down the wrong path. It is not until the end that we reveal through the claim that this woman was in fact lucky.