#BODYCANTWAIT

Silver Eurobest

Demo Film

Presentation Image

ClientHANDICAP INTERNATIONAL
Category B03. Fundraising & Advocacy
Title#BODYCANTWAIT
Product/ServiceHANDICAP INTERNATIONAL
Entrant HEREZIE GROUP Paris, FRANCE
Idea Creation HEREZIE GROUP Paris, FRANCE
Production LA PAC Paris, FRANCE
Credits
Name Company Position
Pierre Callegari HEREZIE GROUP Chief Operating Officer
Andrea Stillacci HEREZIE GROUP Chief Executive Officer
Baptiste Clinet HEREZIE GROUP Executive Creative Director
Joseph Dubruque HEREZIE GROUP Creative
Axel Didon HEREZIE GROUP Creative
Raphael Stein HEREZIE GROUP Creative
Cyril Haoual HEREZIE GROUP Director
Laurence Cornet HEREZIE GROUP Account Director
Marion Leroy HEREZIE GROUP Account Manager
Barbara Vaira HEREZIE GROUP Head of TV Production
Sveva Rossino HEREZIE GROUP Assistant TV Producer
Hossegor - Guillaume Cagniard LA PAC Director
Hossegor - Virgile Texier LA PAC Director
Chris Ellis LA PAC Executive Producer
Anna Roudaut LA PAC Producer
Anaïs Andreassian LA PAC Director of Photography
Thomas Burgess LA PAC Steadycamer
Xavier Vito LA PAC Camera Assistant
Bruno Villedieux LA PAC Model Maker
Lorenzo Esposito Fornasari n/a Music
Eraldo Bernocchi n/a Music
Xavier du Crest HANDICAP INTERNATIONAL President
Yasmine Silem HANDICAP INTERNATIONAL Project manager
Simon Miriel HANDICAP INTERNATIONAL Project Manager
Sophie Gauguin HANDICAP INTERNATIONAL Project Manager
Anne Rabasse HEREZIE GROUP PR Contact
Kim Ball HEREZIE GROUP PR Contact

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

We didn’t face any specific restrictions as the campaign concerned orthopaedic equipment and NGO projects, which don’t fall under restricted communication domains in France. The operation was even relayed on one of the most popular French TV health programmes, called Santé Magazine and they discussed the campaign’s potential for health.

Describe the target audience and why your work is relevant to them. Pharma audience types:

Individuals: the aim being to reach as many as possible in France, to both open their eyes to the urgency of the situation and gently request their financial contribution. Institutional donors: the goal being to help support operational and financial partnerships with Handicap International thanks to the operation’s overall awareness.