Title | WRITTEN BY PSORIASIS |
Brand | JANSSEN |
Product/Service | TREMFYA |
Category |
H01 . Regulated |
Entrant
|
JANSSEN High Wycombe, UNITED KINGDOM
|
Idea Creation
|
PUBLICIS LIFEBRANDS London, UNITED KINGDOM
|
Production
|
PUBLICIS LIFEBRANDS London, UNITED KINGDOM
|
Credits
Shaheed Peera |
Publicis LifeBrands |
Executive Creative Director |
Khalid Latif |
Publicis LifeBrands |
Associate Creative Director |
Tom Wordley |
Publicis LifeBrands |
Copy Supervisor |
Jonathan Webb |
Publicis LifeBrands |
Art Director |
Chessa Williams |
Publicis LifeBrands |
Senior Designer |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
In the UK, pharma companies cannot promote prescription drugs or products to consumers. This piece is patient-only material (in that it can only be seen by patients diagnosed with psoriasis and prescribed Tremfya). It adheres to the ABPI Code of Practice.
Describe the target audience and why your work is relevant to them.
Pharma audience types:
This piece of communication is for patients with psoriasis. Specifically, patients who have been prescribed Tremfya, an effective treatment for the disease. This is the first psoriasis patient support pack written by someone with psoriasis.
Cultural/Context information for the jury
This piece of patient communication is specially for psoriasis patients who have been prescribed Tremfya, an effective treatment for the disease.