Title | THE JOURNEY |
Brand | MERCK |
Product/Service | MERCK IN MS |
Category |
F02. Non-Regulated |
Entrant
|
McCANN HEALTH London, UNITED KINGDOM
|
Idea Creation
|
McCANN HEALTH London, UNITED KINGDOM
|
Production
|
CRAFT LONDON, UNITED KINGDOM
|
Production 2
|
ICONOCLAST London, UNITED KINGDOM
|
Production 3
|
CUT + RUN London, UNITED KINGDOM
|
Production 4
|
THE MILL London, UNITED KINGDOM
|
Production 5
|
MAJOR TOM MUSIC COMPANY London, UNITED KINGDOM
|
Credits
Adrian Parr |
McCann Health |
Executive Creative Director EMEA |
Matt Turrell |
McCann Health |
Executive Creative Director |
Gianpaolo Palombella |
McCann Health |
Creative Director |
Andy McGuinness |
McCann Health |
Creative Director |
Libby Middlehurst |
McCann Health |
Senior Copywriter |
Jonathan Kukathasan |
McCann Health |
General Manager |
Lucy Morgan |
McCann Health |
Client Service Director |
Juliet Arkell |
McCann Health |
Account Director |
Michael Le Brocq |
McCann Health |
Chief Strategy Officer |
Raquel Ruiz |
McCann Health |
Senior Planner |
Sophie Chapman-Andrews |
Craft |
Executive Producer |
Roy Swansborough |
Craft |
Producer |
Adam Smyth |
Craft |
Senior Sound Engineer |
Chris Graves |
Craft |
Music Supervisor |
Ben McIlveen |
Craft |
Online Editor |
Rob Chiu |
Iconoclast |
Director |
Anna Smith-Tenser |
Iconoclast |
Executive Producer |
Carine Harris |
Iconoclast |
Executive Producer |
Tom Knight |
Iconoclast |
Producer |
Rina Yang |
Iconoclast |
Director of Photography |
James Rose |
Cut & Run |
Offline Editor |
Seamus O’Kane |
The Mill |
Colourist |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
As a piece of unbranded awareness, we were free to explore the MS territory with the only limitation of being true to the disease and the millions of people living with it.
Describe the target audience and why your work is relevant to them.
Pharma audience types:
Patients suffering from MS have lived the last 20 years seeing disease control and treatments advance in front of their eyes. They now have many choices to help them treat MS. However, they don’t care about products or brands, they just want to live a normal life, like everybody else.
Write a short summary of what happens in the film
The film follows one patient’s journey, from the time she is diagnosed with MS in 1998, up until the present day. It is not a brand story but an emotional story of her life, full of the usual ups and downs, such as the birth of a child and the loss of a parent. And whilst being diagnosed with MS is part of that journey, her condition does not define her. Thanks to the treatment and support Merck provides, she can live her life the way she chooses.
Cultural/Context information for the jury
Multiple Sclerosis is a lifelong, neurological condition, for which there is no cure. Up until 1998, there was no treatment for it at all. Merck changed that, by introducing the first ever MS treatment to the market. Since then, Merck has helped millions of people around the world live as close to a normal life as possible.