Title | SHAKE PARKINSON OFF |
Brand | ICM PARKINSON |
Product/Service | PREVENTION OF PARKINSON'S DISEASE |
Category |
B03. Fundraising & Advocacy |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Media Placement
|
ZENITH Paris, FRANCE
|
PR
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
LA PAC Paris, FRANCE
|
Additional Company
|
ICM Paris, FRANCE
|
Credits
Bruno Bertelli |
Publicis |
Global Chief Creative Officer |
Elie Trotignon |
Publicis |
Executive Creative Director |
Pierre Coulier |
Publicis |
Digital Creative Director |
Delphine Bojago |
Publicis |
Artistic Director / Copywriter |
Olivier Gamblin |
Publicis |
Artistic Director / Copywriter |
Gaëlle Morvan |
Publicis |
Account Manager |
Laurent Enet |
Publicis |
Account Manager |
Julien Mahé |
Publicis |
Creative Technologist |
Kirgan Somville |
Publicis |
Creative Technologist |
Etienne Averseng |
Publicis |
Strategic Planning |
Patricia Denis-Du-Péage |
Publicis |
Process Manager |
Florent Villiers |
Prodigious |
TV Producer |
James Lees |
LA PAC |
Director |
Jackson Hunt |
LA PAC |
DOP |
Jérôme Denis |
LA PAC |
Producer |
Eric Lipchitz |
LA PAC |
Production Director |
Betty Bertrand |
LA PAC |
Post-Production Director |
Benjamin Bruel |
LA PAC |
Editing |
Xavier Guennan |
Prodigious |
Post-Production Manager |
Karine Friang |
Prodigious |
Post-Production Manager |
Mika Arslanyan |
Prodigious |
Post-Production |
Guillaume Schmitt |
Prodigious |
Post-Production |
Régis Oyer |
Prodigious |
Post-Production |
Sylysak Taidonekhong |
Prodigious |
Post-Production |
Julien Laudicina |
Prodigious |
Post-Production |
Olivier Guillou |
Prodigious |
Sound Producer |
Boris Nicou |
Prodigious |
Sound Producer |
Florentin Foucault |
Prodigious |
Mixer |
David Cailleaux |
Prodigious |
Mixer |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
There are no restrictions.
Describe the target audience and why your work is relevant to them.
Pharma audience types:
Non-affected people :
Donation are critical as they fund ICM work. As main donators are people affected by the disease, ICM needed to find a way to touch non-affected people in order to dramatically increase sources of donations. We focused on the younger by creating something new on the phones.
Write a short summary of what happens in the film
The film takes us through Tom's life, from his childhood to old age. During the key moments of his life, the different emotions he feels make him tremble. When he is older and the symptoms of the disease start to appear, his tremor is no longer due to the emotions but to Parkinson's disease itself and they don’t stop.
The objective of the film is to create understanding through associating Tom’s trembling to the phone vibrations. The campaign aims to engage all generations, and to mobilise a younger audience.
Because only “our emotions should make us tremble”, everyone will have the opportunity to stop the vibrating by making a donation to the ICM to support the research and help the institute to defeat Parkinson's disease.
Cultural/Context information for the jury
Today, Parkinson’s disease affects 160,000 people in France.
About 8,000 new cases are reported each year. In the context of World Parkinson's Day, on April 11th, the ICM (Institut du cerveau et de la moelle épinière / the Brain and Spinal Cord Institute), is highlighting their latest advances, therapeutic innovations of tomorrow, and the new treatments made possible by the advances in neuro-imaging and the use of Big Data.
Tell the jury anything relevant about the cinematography.
Perfect.